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Packaging & design

VariBlend’s multi-purpose dual dispenser addresses the trend towards customized cosmetic treatments

The development by the US company VariBlend of this multi-purpose dual dispenser is a long story. In any case, a clever and almost unique dispensing system, whose commercialisation in France was entrusted to the French Company Pulvorex. Gérard Sannier, CEO of Pulvorex, tells us more.

Premium Beauty News - Why is this system so special?

Gérard Sannier - Variblend is the only dual dispensing system with a patented technology enabling a custom mix of formulas. By simply twisting the head of the applicator, the user can select various formulations, or based on a choice of two components opt for a unique formula. Furthermore, the mixture remains unchanged whatever pressure is applied on the actuator.

Variblend is the only dual dispensing system with a patented technology enabling a custom mix of formulas.

Variblend is the only dual dispensing system with a patented technology enabling a custom mix of formulas.

Premium Beauty News - Ideal for make-up products?

Gérard Sannier - In fact, this exclusive system is ideal for products expressed in different strengths/concentrations, requiring a separation of ingredients, to select shades, or to achieve a final uniform mix.

Premium Beauty News - How does it work?

Gérard Sannier - Because it is a rotating head, the position of the disk putting pressure on the two pistons of the pump varies. Depending on the selected mixing ratio, the disc applies pressure on different areas of each pump piston. Mixing ratios can vary or a preset ratio can be determined. Volumetric pumps allow for accurate dispensing of each ingredient, regardless of their viscosity or rheology.

The MiniMix is intended primarily for cosmetic applications.

The MiniMix is intended primarily for cosmetic applications.

Premium Beauty News - A product you presented only very recently?

Gérard Sannier - Yes... And we will also propose a MiniMix model (with a 20 mm diameter) that will complement the existing range consisting of the MidiMix (40 mm diameter) and MaxiMix (49 mm diameter).

This new model will be launched early 2016 and will feature seven preset mixing levels; both compartments will be of 2.5 ml x 2. In its standard configuration, it will have a special patented applicator to optimize the mixing of both components (Mixel) after pushing on the actuator.

Applicators with custom designs are also possible (i.e., lip or eye contours). The MiniMix is intended primarily for cosmetic applications.

Finally, I would like to point out that commercial developments of MidiMix and MaxiMix models have already been used in such areas as:

  • Haircare/Skincare products (USA & UK).
  • Skincare (Korea & Japan).
  • Foundations (USA).
  • Lip (USA, Australia & Japan).
  • Sun care products (USA).
  • Body care products (USA, Brazil & Turkey).
  • Oral care products (Holland).

Many more applications are to come.

Interview by Jean-Yves Bourgeois


  • The MiniMix model.
© 2015 - Premium Beauty News -
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