At the latest edition of the in-cosmetics tradeshow, which was held in Paris from April 12-14, 2016, Univar unveiled an edgy mix of personal care prototypes inspired from urban trends and from the energy of high-fashion looks.
Less suppliers more innovation
The Savage Glamour collection features 15 innovative skin care, sun care, hair care, body care, and make-up formulations designed using Univar’s broad portfolio of specialty ingredients from leading global producers, including Dow Corning, Dow Personal Care, Kao, and Naturex.
“We refocused on a smaller number of key global suppliers. With their support we are accelerating the pace of innovation with the aim to provide our customers with innovative solutions every four months,” explains Matthew Ottaway, Personal Care Industry Director EMEA chez Univar.
In practice, all of the proposed formulas were designed using the ingredients provided by no more that 15 manufacturers and available at a global scale. Univar nevertheless succeeded in offering bold and non-traditional products.
“The Savage Glamour trend speaks to the high-energy, beauty-conscious, and glamorous city-dwelling shopper,” said Arnita Wofford, Head of Marketing, EMEA, Univar Personal Care.
The formulations were gathered into two sub-trends:
– Savage - Urban Safari, defined by a distinctive, bold, and assertive look with formulas that are feminine and fierce, as well as fun (including: shimmering jelly-jiggle texture to liven up everyday eye shadow; revitalizing LOHAS shampoo; fast-dry air-drying hair conditioner; savagely hot protector spray; biomimetic antipollution skin cream; gel cream formula to nourish city-worn skin; hair-care gel to tame even the wildest curls).
– Glamour - Embellished Sugar, with sensual formulations boasting fruity and colourful flavours (including: honey drizzle body oil; raspberry smooth-N-shine syrup leave-in hair serum; pastel marshmallow coloured eye shadow base; cherry bomb lip tint-in oil; butter cream shower frosting; passion fruit exfoliating marmalade; hard candy cuticle barrier; pink sun protection cream).
New laboratories
To keep pace with these innovations and meet the needs of its customers worldwide, Univar invests heavily in creating new development and application labs. Two new centres of excellence will open in Brussels and Paris next June, and will be followed by openings in Dubai, Cairo and Milan, in the fourth quarter 2016.
