United Brands Marketing (UBM) is strengthening its presence in the US market. The German manufacturer of makeup pens and pencils has appointed Achim Ruehlemann as CEO of the United Brands America Inc. its newly formed sales office in the U.S.A.
Mr. Ruehlemann has joined UBM’s management team since November 1st, 2015.
Achim Ruehlemann, a resident of Waldwick, NJ, has more than 20 years of experience in the cosmetics industry, having worked at major Private Label Cosmetic Manufacturers such as Intercos, Schwan Cosmetics and most recently spent almost 10 years at Faber-Castell Cosmetics as Executive Director and VP of Sales in the U.S.A.
Mr. Ruehlemann will focus on further expanding United Brands presence in the North American market, highlighting the company’s core categories of liquid eyeliner and lip pens, brow markers and innovative applicators.
According to UBM, the creation of the U.S. sales subsidiary and the appointment of Achim Ruehlemann the first step towards the establishment of a new U.S. manufacturing facility for UBM within the next two years in the New York metropolitan area.
