The famous Italian brand Trussardi wanted a precious, delicate and sensual gesture for an application “goccia a goccia” (drop by drop) of their latest creations Trussardi Donna and Trussardi My Name.
Trussardi Parfums has been convinced by Note, one of the latest innovations from Aptar Beauty + Home, which revives a timeless gesture, from an era when fragrance used to be applied to the skin with a delicate, simple finesse using a glass stopper.
Note allows to simply and delicately apply the fragrance to the skin on the pulse points. “In this respect, it is also in line with modern trends, where the consumer is in control, choosing the dose and where to apply it,” explains Sabine Bouillet Lubot, Strategic Marketing Manager Fragrance at AptarGroup.
The transparent applicator fills automatically after each use.
The applicator has been tested with consumers in four countries (France, China, Brazil and China). According to Aptar, it has always been highly appreciated. “Including in Brazil, where consumers are used to apply perfumes very generously, Note is perceived as very suitable for night applications.”
At the time of its launch, Note had already seduced Dior, for the edition Touche de Parfum of their iconic line J’Adore.
At the latest Luxe Pack tradeshow in Monaco, Aptar continued to focus on the intimate and sensual experience of Note, with Note Oil Edition, a special version for perfume oils, which was presented, in partnership with Firmenich, for the formulation, and the glass factory Verreries Brosse, using their Up&Down technology to realize a the bottle design.
The Goccia a Goccia 50 ml editions of the Eau de Parfum Trussardi Donna and Trussardi My Name are available since March 2017.
