Japanese skincare brand Shiseido is launching an entirely reimagined makeup line this month, putting it firmly back on the beauty map. The refresh, which will launch globally on August 15, comprises 21 new products in 125 different shades, with the series classified into ’Gels’, ’Inks’, ’Powders’ and ’Dews’.
“We are taking an innovative approach to makeup that no other brand has ever done before,” said Jill Scalamandre, President, bareMinerals, BUXOM and Global Development Shiseido Makeup, of the project, in a statement.
Cult skincare brand GlamGlow, which is known for its glittery face masks, put its stamp on the makeup industry earlier this summer. The company unveiled its debut hybrid beauty product, a trio of highlighters dubbed ’GlowPowder’, back in June.
The GlowPowders will allow beauty fans to improve their complexions while adding a warm glow to their look, thanks to the addition of hyaluronic acid and golden clay, which the brand claims will “smooth, refine, and enhance” the skin.
Although not a skincare brand, Beautyblender’s sponge makeup applicators have reached cult status around the globe.
This July, the company made its first foray into the makeup sector, with the launch of a 32-piece foundation line titled ’Bounce’. The brand is also reportedly cooking up new color cosmetics releases for the near future, so watch this space.