Véronique Sestrières

Premium Beauty News - 2016 will be the first time the show has been prepared under the All4Pack brand name. What is there beyond the name change?

Véronique Sestrières - The integration of the Packaging and Handling shows is now real. They were already perfectly in line with each other in terms of activity, so we thought it timely to emphasize this with a new brand name.

It is a decision that definitely corresponds to buyers’ and brands’ principles and global need. Today, the whole chain is considered from a global standpoint. It was perfectly coherent to showcase everything, from raw materials to packaging shipment solutions. We are pioneers in this sense. In addition, All4Pack is more easily understood by international players, which favours the development of the event.

Premium Beauty News - How is the event shaping up?

Véronique Sestrières - The dominant theme for All4Pack 2016 will be creativity. Under the catch line Let’s Be Creative, the guideline of this edition, there is the reality of the market, which is actually boosted by all kinds of constraints, whether regulatory, marketing, environmental, or budget constraints. Faced with this reality, packaging professionals constantly brainstorm, and that is the reason why rather than innovation, we will be talking about the ceaseless creativity of the industry.

We have also reorganized our space. We have made changes in the halls, by simplifying the division into sectors, so that visitors better understand where they are going and what exhibitors do. Two halls are still dedicated to machines, including those in the Health & Beauty sector. As for the new Hall 7, it will be totally dedicated to finished packaging for all industries. We resolved to mix all sectors for a more global vision of the technology transfers between them.

The new Business Meeting concept also constitutes a targeted answer in a cross-sectoral show. It is an initiative that we will launch this year and mean to develop by 2018.

The principle is simple: for example, a cosmetics company’s Purchasing Manager in search for a certain type of machines may describe his situation on the dedicated platform before the show. Then, our exhibitors make themselves known, if they can provide an appropriate solution, and we organize meetings with the contacts selected by the visitor during the show.

Premium Beauty News -How will the Beauty industry be represented?

Véronique Sestrières - The Beauty & Cosmetics part represents about 10% of the 1,500 exhibitors. This percentage has remained stable, but there are 25% of newcomers, most of them from around the world, in particular Europe and Asia. 70% of the exhibitors in this industry are packaging suppliers, 30% machine suppliers. In parallel, certain food specialists have various things to introduce to the Cosmetics industry, and vice versa: there are no definite boundaries, and that is what is interesting in a cross-sector area. Then, many exhibitors offer multisector solutions beauty professionals are keen on (printing, coding & marking, handling).

Premium Beauty News - What can major cosmetics brands’ visitors find at All4Pack that they cannot on a dedicated show?

Véronique Sestrières - More sources of inspiration. All4Pack offers machine solutions that cannot necessarily be found in shows dedicated to a specific sector. We can now showcase both technical and more marketing solutions. As everyone knows, today, all these services must work together for increased efficacy, reduced costs, and innovation. It is essential to have a good, global vision of the chain. This show does provide this global answer that can meet all needs. We will never be as specialized as a dedicated show, but conversely, a dedicated show is more restrictive than a cross-sector show, so they are complementary events.

Premium Beauty News - Can inspiration also be found in the content?

Véronique Sestrières - Sure, it is also a show where you can find much dedicated content, which is always interesting. The programme gathers more than 150 influential experts, and will provide a detailed analysis of the main stakes, trends, and specificities of the industry from a global standpoint. A show on our own TV set dedicated to K Beauty and its packs will be hosted by Caroline Moulin, Director of the Nao Design agency, on November 16. There will be both Korean bloggers and experts around her to present this significant trend.

Lastly, why not also take inspiration from the most beautiful packaging of the last ten years at the 10/10 exhibition organized by the Pentawards? 100 exceptional or remarkable packaging models were selected among the winners of the last ten editions of the Pentawards, in ten categories, including perfumes and cosmetics. They will be showcased for the first time, and exclusively at our show!