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Markets & trends

The nail product industry on track for growth

Nail products are expected to become the fastest-growing segment in the colour cosmetics industry over the next few years, according to a new report by market research firm Research and Markets. [1] The nail category is benefiting from the success of gel formulas and artistic manicures but liquid nail polishes are also on track for growth. The demand in Latin America should also be a strong growth driver for the nail market.

Europe remains one of the biggest markets for nail products, with Latin America pegged to drive growth in the nail industry over the coming years. - Photo : © Tatyana Vyc/shutterstock.com

Europe remains one of the biggest markets for nail products, with Latin America pegged to drive growth in the nail industry over the coming years. - Photo : © Tatyana Vyc/shutterstock.com

The global nail polish market is set to grow at a compound annual rate of 9.5% to reach a value of US $15.55 billion by 2024, a new report by Research and Markets alleges.

The report attributes the forecasted surge in demand to the increasing numbers of young beauty fans investing in nail designs, as well as innovation in terms of textures and effects. The number of professional salons providing nail care services is also on the increase, making it easier than ever to invest in manicure and nail treatments, while collaborations between manufacturers and salons are also expected to have a positive impact on market growth.

Long lasting colours

When it comes to choosing polishes, gel formulas are performing well, accounting for 10.1% of nail polish sales in 2015. A demand for long-lasting nail colours is predicted to fuel further growth in the near future.

Meanwhile, the liquid polish market is set to grow at a yearly rate of 9.4% from 2016 to 2024, due to affordability and the vast range of colours available.

Geographically, Europe remains one of the biggest markets, with Latin America pegged to drive growth in the nail industry over the coming years, due to the rising trend for long and polished nails and nail art among young women and increasing disposable income among consumers.

High-profile collaborations

A slew of recent high-profile collaborations between manicure brands and the fashion and entertainment world could also be contributing to the fact that nail products are hotter than ever. Earlier this month, designer Christian Siriano teamed up with manicure brand ImPress to create a limited edition press-on nail collection that comprises seven different designs, all inspired by the creative’s luxury fashion pieces, while Emmy-nominated actress Laverne Cox launched a limited-edition collection of polishes back in September, in partnership with Orly Nails.

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Strong end-year sales have limited the decrease of prestige beauty sales in 2017. - Photo: © Minerva Studio / shutterstock.com

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