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Markets & trends

“The Japanese cosmetics market is actively changing,” Hajime Suzuki, Cosme Tokyo

The next edition of Cosme Tokyo, the Japanese trade fair dedicated to cosmetic products, will be held on 26-28 June 2013 at Tokyo Big Sight. The show will be held conjointly with Cosme Tech, the event dedicated to the suppliers of the cosmetic industry. In the wake of the success of the previous edition, Cosme Tokyo forecasts to increase the number of exhibitors by 70 per cent and to double the number of visitors, says Mr. Hajime Suzuki, Director, Group VP, International Sales & Marketing Division, Reed Exhibitions Japan Ltd.

Premium Beauty News - Can you provide us with a picture of Cosme Tokyo next edition?

Hajime Suzuki - Cosme Tokyo 2013 is an international exhibition specialised in cosmetics and toiletries au Japon. About 550 [1] companies from around the world are expected to exhibit at the second edition to find agents or expand sales channels in Japan and other Asian countries.

Cosme Tokyo 2012

Cosme Tokyo 2012

The number of visitors is expected to reach 30,000 [2], almost doubled from the previous edition (16,936 visitors in 2012). Gathering importers, distributors, agents and buyers from various retailers such as department stores, life style shops, online shops and salons, Cosme Tokyo offers great sales opportunities to those targeting the attractive markets in Japan and in Asia.

Premium Beauty News - What will be the highlights of the next edition?

Hajime Suzuki - First of all, the number of exhibitors is expected to increase by 70% from the previous show.

The first reason is the huge success of the initial edition where the show floor was always flooded with buyers, both from Japan and abroad, eagerly looking for hit products coming next. Almost all the exhibitors who participated in the 2012 edition are coming back and many new companies are joining this year, encouraged by achievements of the previous exhibitors.

Another reason is the launch of new specialised zones for each product category such as [skincare], [makeup], [hair & scalp], [bath & body], [tools & accessories] and [beauty drink/supplement]. This layout does not only contribute to attract more exhibitors from each category, it also helps to gathering increased number of visitors interested in those products.

In addition, there are also zones reflecting the current trends in the Japanese market. The “Organic Zone” and “[Special] Anti-aging Cosmetics Fair”, in particular, are expected to gather a large attention as these two markets are rapidly expanding in Japan. The “Organic Zone”, for instance, is greatly expanding its scale, in response to the “organic cosmetics boom” in Japan.

Premium Beauty News - How would you describe the Japanese cosmetics market today?

Hajime Suzuki - As far as its growth rate is concerned, the cosmetics market in Japan - the world’s second largest market - has entered a stable period. However, the market situation is actively changing. Now that consumers can access to a flood of information on the Internet and choose from numerous alternatives, many newcomers are entering the market, seeking chances in meeting the diversified consumer needs.

While the competition is getting fiercer, the current market is full of opportunities to increase sales, even for newcomers or small and medium-sized companies. This remark also applies to overseas cosmetic brands, which are becoming increasing popular among Japanese consumers. Another prominent feature in the current market is the success of overseas organic brands.

Considering these situations as an opportunity, many overseas companies will exhibit at Cosme Tokyo 2013. We have therefore created a special exhibiting area for overseas companies inside the show. The dedicated zone will be called “New Comers to the Japanese Market Pavilion”. To support overseas companies who did not find an importer in Japan to enter the market, we offer extensive support services with exclusive price advantage.

Premium Beauty News - Cosme Tokyo is held conjointly with Cosme Tech. What is this event about?

Hajime Suzuki - Showcasing ingredients, OEM, packaging and other products/services, Cosme Tech 2013 (4th Int’l Cosmetics Development Expo) is dedicated to suppliers of cosmetic brands. The event is considered in Japan as the best and most efficient way for brand owners to source and compare all the key components required for developing a cosmetic range.

These two concomitant shows have become Japan’s only exhibition covering the whole cosmetics industry from ingredients, OEM and packaging to finished products. Enabling visitors to grab both comprehensive overview on the whole industry and detailed information in each field, they have further enhanced their value as the must-attend event in the Japanese and Asian cosmetics industry.

Companies interested in getting more information should contact:

COSME TOKYO / COSME Tech Show Management, Reed Exhibitions Japan Ltd.

Ms. Kyoko Nagakusa, International PR


TEL: +81-3-3349-8518

Reed Exhibitions ISG France

Ms. Marine Vachette, International Sales Manager


TEL: 33 (0) 12

See online :

Interview by Vincent Gallon


[1] including concomitant event Cosme Tech 2013

[2] including concomitant event Cosme Tech 2013


  • Cosme Tokyo 2012
  • Cosme Tokyo 2012
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  • Cosme Tokyo 2012
  • Cosme Tokyo 2012
© 2013 - Premium Beauty News -
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