Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Markets & trends

The cabaret trend continues to inspire cosmetics

Cabaret stages around the world continue to inspire makeup designers. The launch of a Dita Von Teese line by Artdeco and the announcement by Batallure Beauty of an agreement with Christian Louboutin to create a new line, illustrate the beauty industry’s interest for the growing glamour fame of cabaret stars, a form of entertainment which is undergoing a renaissance, in particular in the USA.

Are movie stars on the verge to lose their near-monopoly on glamour? We are still far from such a situation, but the stars of cabaret, whose fame, until the mid-2000s, never exceeded a limited number of connoisseurs, are now beginning to gain access to worldwide fame. No wonder that cosmetics manufacturers are interested in them. More generally, the sensual and glamorous image of the cabaret stage fits perfectly with the development of cosmetic lines especially dedicated to life’s moments of seduction.

Artdeco launches Dita Von Teese

Dita Von Teese, the famous stripper who greatly contributed to the renaissance of burlesque, had already launched an eponymous perfume in October 2011, with German group Luxess. The creation even received a Duftstar Award, the German equivalent of a FiFi Award.

It is again with a German company, Artdeco, a leading brand for colour cosmetics, that Dita Von Teese signed last year in Paris a licence agreement for the launch of a makeup line to her name.

A naturel choice for Artdeco’s CEO Helmut Baurecht: “We couldn’t identify any other woman who is so closely linked with the perfect make-up. She is a true icon.

Dita Von Teese, who participated in the presentation of the new line in Munich at the end of April, explained that she wanted to be part of the products’ design and that it was one of the reasons of a choice for Artdeco. “I had all liberties to drive the creative process, to influence the development of the textures and colours to make them my signature products. For me it’s important to give more than just my name to a product.

For Artdeco, which is still a family-owned business, the size of this challenge is also an opportunity to strengthen its position on a market where its main competitors are global brands. However, it does not seem to intimidate the team, which is sure of the quality of its work. “We have never worked so long or so hard on a product launch. We compared ourselves to benchmarks and ultimately surpassed them by delivering better solutions,” said Anna Blasco-Salvat, marketing director.

Louboutin products by late 2013

For Chrisitian Louboutin, for which it is legendary said that a bottle of bright red nail enamel inspired him to coat the soles of his vertiginous stilettos, the leap into the cosmetics sector may seem less obvious, but it is consistent with the glamorous image of the French shoemaker, known for his fascination for Parisian cabarets, from the Moulin Rouge, where he started his career, to the Crazy Horse, for the dancers’ of which he made booties and stilettos and signed four scenes of the latest show.

For its first foray into the beauty industry, Christian Louboutin partnered with U.S company Batallure Beauty, with the aim to develop and globally market luxury products across a number of classifications.

Wearing a pair of Christian Louboutin shoes completely transforms a woman and Christian will bring that same transformative quality to women through his beauty products,” said Robin Burns, Chairman & Co-Founder of Batallure Beauty.

Twenty years ago I started what I thought would be a small adventure, which ended up becoming a company. The beauty adventure is a natural extension for someone like me, who likes to empower women and to be a part of creating beauty seems like the right next step,” added Christian Louboutin.

The first Christian Louboutin Beauté products are expected to launch late 2013.

Sources : Beautypress, Artdeco, Batallure Beauty

Vincent Gallon

Portfolio

  • Photo: Beautypress
  • Photo: Beautypress
  • Photo: Beautypress
  • Photo: Beautypress
  • Photo: Beautypress
  • Photo: Beautypress
  • Photo: Beautypress
  • Photo: Beautypress
© 2012 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Paris: New record of innovations submitted

More than 80 products applied to be included in the IT Products selection featured at the MakeUp in Paris trade show, including 35 new formulas and 40 packaging or full service innovations. “Since the launch of the competition in 2015, the Selection Committee had never received so many products to evaluate! We warmly thank all the (...)

read more
job opportunities
Experts’ views
Microbial contamination of cosmetic accessories: Risks and solutions?

Pylote
Microbial contamination of cosmetic accessories: Risks and solutions?

Cosmetic accessories and applicators are examples of high-risk products in terms of microbial contamination during use. This contamination poses a risk for users and is a source of concern to manufacturers in the cosmetics industry. In order to limit the spread and transfer of microorganisms to users, Pylote develops world-first (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close