Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Tarte is the latest beauty brand to boost its shade range

Tarte Cosmetics has become the latest beauty brand to broaden its shade range. The cruelty-free makeup brand has announced that it is expanding its “Amazonian Clay” foundation range to include 40 different skin tone shades, up from 25. The company is also increasing the number of “Creaseless Concealer” options from 14 shades to 30 shades. A total of 10 of the new Amazonian Clay shades fall into the “tan to deep” range, while nine of the new concealer shades also fall into that category. The brand has also introduced a new undertone designed for golden and olive skin tones.

Tarte plans to further boost its diversity by similarly increasing the shade range of its “Shape Tape Matte Foundation,” “Shape Tape Hydrating Foundation,” “Shape Tape Concealer” and “Rainforest of the Sea Water Foundation SPF 15” later this year.

The move is the latest sign that the beauty industry is finally embracing the need to improve its diversity standards. Following the runaway success of new, inclusive brands such as Fenty Beauty by Rihanna and Huda Beauty, multiple brands have rushed to tackle the issue head on by increasing their product shade ranges and recruiting campaign stars from wider cross sections of backgrounds. Recent examples include household brands such as Maybelline, Neutrogena and Too Faced.

AFP/Realxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in Seoul unveils its programme of conferences

One month left for MakeUp in Seoul! The B2B show dedicated to the makeup supply chain will take place at the Conrad Seoul Hotel, the 15 & 16 April. MONDAY APRIL 15TH, 2019 10:15 am - 11:00 am: “The future of Beauty 2020” Keynote by Charlie Clark, Trend Specialist, WGSN Mindset 11:30am - 12:15 pm: Trends: “Color Wave by (...)

read more
job opportunities
Experts’ views
Reducing environmental footprint of Beauty packaging - 2nd Part: The Challenges

Gerald Martines
Reducing environmental footprint of Beauty packaging - 2nd Part: The Challenges

Beauty actors are engaged in a wide array of initiatives aiming at reducing the environmental impact of packaging, but the route of packs re-use - although seemingly quite promising - seems underexploited. After a first part listing the main stakes of reducing the environmental footprint of packaging, the second part of this article (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close