Both moisturiser and makeup, BB creams spread from Asia to the Europe and the US, their all-in-one formulas, which perfectly cater to the desire for simple products, sweeping aside the traditional distinction between skincare and make-up.

However, when spreading to the West, this trend was modified and the whitening aspect of Asian BB Creams disappeared. This has not hampered the product’s success. On the contrary, all the big brands in all distribution channels have launched their own version of this product. What they do have in common is a triple promise: a 3 in 1 cream that unifies and corrects skin tone as well as brightening your complexion.

Generally sold in cream form, with some brands lighter than others, BB Cream is for everyday use and can be applied on its own or as a base for makeup.

In order to address this trend, Taiki Cosmetics Europe has launched Duo Sponge, which “combines the technicity and simplicity of synthetical latex with the soft and resisting touch of Cellbian® or Cellfine.

The result, according to Taiki: “an economic yet highly effective sponge.

The two parts of the sponge (NBR base, or a mix of NBR/SBR and Cellbian® or Cellfine) are melted with a thermofusible film, thus limiting the product penetration inside the sponge and therefore less spillage and better product restitution.

Furthermore, Cellbian® brings a soft and silky touch second to none during application,” claims the company.