Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Environment

Sustainability of cosmetics packaging progresses slowly

Cosmetic companies are making slow progress in reducing their packaging footprints, says Organic Monitor. Although the cosmetics industry has become preoccupied with green initiatives, few steps have been made to tackle the environmental impact of packaging, the market research firm says.

As far as packaging sustainability is concerned, most developments are occurring in ecodesign, reveals a recent research by Organic Monitor. Actually, many brands are focusing on the reduction of packaging materials by changing design structures.

Less material but more products

Sustainable design is epitomized by SOU, a mass-market brand recently launched by Natura Brasil. SOU toiletries and skin care products are housed in flexible packaging that have 70% less plastic than rigid plastic containers of the same volume.

As a consequence, most changes in packaging design are only leading to an incremental decrease in packaging materials. This is not so bad since, according to the OECD, packaging comprises over half of all household waste in developed countries.

In some cases, the reduction in packaging material may be impressive. Unilever, for instance, introduced a new ‘compressed’ can for a number of its deodorant brands earlier this year. The deodorant cans are about a third smaller, reducing packaging material costs as well as transportation costs.

However, there are many cases where the ecological benefits from less packaging material are offset by higher unit sales. “More radical solutions involving materials are necessary to make significant changes to the packaging impact of cosmetic products,” underlines the market research firm.

Few new material developments

According to Organic Monitor, relatively few developments are occurring in packaging materials. Although some cosmetic brands are experimenting with sustainable materials like bamboo and wood, plastic packaging still prevails.

Plant-based plastics, once hailed because of their biodegradable nature, have yet to make headway in cosmetic applications. Some companies like Procter & Gamble are using hybrid polymers to overcome the limitations of bioplastics. Its Pantene Pro-V Nature Fusion packaging is mainly made from biopolymers sourced from sugar cane.

However, Organic Monitor considers that few companies have managed to innovate with green packaging. “A closed loop system whereby waste is used as raw materials is considered the way forward for many cosmetic brands taking the green road.

To further explore this issue, Organic Monitor has placed sustainable packaging at the core of the upcoming Latin American (18-20 September 2013, São Paulo) and European (21-23rd October 2013, Paris) editions of the Sustainable Cosmetics Summit. Discussion topics include environmental impact of packaging, ecodesign innovations, novel packaging materials, bioplastics in cosmetics, and green packaging success stories; papers will be given by Natura Brasil, Procter & Gamble, Unilever, Arkema, Selerant, Aptar, ABIHPEC, etc.

© 2013 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
Luxe Pack New York is moving to The Javits Center for the 2019 edition, to be held May 15-16

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

With the beginning of a successful extension in California, 2018 proved to be a momentous year for Luxe Pack, the business to business tradeshow dedicated to luxury packaging. The event will return to Los Angeles for its second edition on February 27-28, 2019 officially putting it on the map as a West Coast industry destination. (...)

read more
job opportunities
Experts’ views
The new wellness hubs in London

Emmanuelle Bassmann
The new wellness hubs in London

In today’s fast paced world, we find ourselves with an increasing need to find space and quiet, fuel our bodies with good nutrition, find emotional balance and of course keeping ourselves beautiful. Consumers continue to search for better life experiences a more holistic approach to beauty. As beauty and wellness continue to evolve (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close