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Markets & trends

Spain: Sales of perfumes and cosmetics still on the rise

Sales of fragrances and cosmetics continued their growth in 2017 with an increase of 2.15%, according to figures published by Stanpa. Perfumes and make-up products were the two main drivers of the Spanish market growth. The country has also achieved a record level of export sales.

Sales of perfumes and cosmetics grew by 2.15% in 2017 in Spain to reach EUR 6.82 billion. This is the third consecutive year of growth for the country, according to the Spanish Cosmetic, Toiletry and Perfumery Association (STANPA).

Sales of fragrances and cosmetics continued their growth in 2017 with an increase of 2.15%, according to figures published by Stanpa

Sales of fragrances and cosmetics continued their growth in 2017 with an increase of 2.15%, according to figures published by Stanpa

All product categories have grown, but sales of perfumes and colour cosmetics recorded the most impressive rates: +5.42% and +3.24% respectively. Sales of lipsticks, for instance, have grown by +7.4% in value (+13.5% in volume) in 2017.

The per capita consumption is 147 euros per year, more than the European average (137 euros per year) but less than those of France (171 euros per year) and Italy (163 euros per year).

The mass market channel, which represents 47% of sales, is the one which increased the most in 2017, rising by 2.9%. The selective channel (prestige) grew by 2.5%.

Export records

According to STANPA, the Spanish perfume and cosmetics industry also achieved record export sales in 2017 with growth of +10.5% over the previous year to reach 3.9 billion euros.

Export sales are growing for all product categories. The sales of fragrance, which account for 40% of the sector’s exports, have increased by 11.2% in 2017.

Vincent Gallon

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