Éric Fresnel

Premium Beauty News - What were the constraints?

Éric Fresnel - Propose an attractive packaging design, a faithful reproduction of the lipstick shade and a wide choice of special effects, without forgetting to include some useful tips.

An also meet the high expectations of marketing services: Through a faithful reproduction of the lipstick shade, the possibility to work the colour shades and have access to a palette of rich and varied colours, a sharpness of printed details for a perfect readability, a flexibility for multi-references, a broad palette of special effects and the possibility of producing mini-series for consumer tests.

On the side of procurement and logistical services constraints were not small either with, in particular, the eternal desire to reduce packaging costs, the constraint on a variable and reduced size of batches, plus a good responsiveness of the supply chain (<3 weeks).

Premium Beauty News - To successfully meet this challenge, you had to work on the development of a new film.

Éric Fresnel - That’s right! And we came up with the C-PET-KG 050, a film that enables the packaging of complex shapes, which has a shrinkage rate of 75% and enables a cost reduction of 15 to 20% (low density, reduced thickness). We optimized the quality of the opening thanks to a controlled “tearability” of the film. Its printability, transparency and brightness are perfect and very well adapted to the performance requirements of the machine.

Just for the record, the constraints are the following: 360-degree and top-to-bottom decoration printing, the exact duplicate of the lipstick’s colour, the possibility of infinite colours and of special effects (soft touch), the use of technical varnishes (bright, pearly, iridescent) and a “cosmetic-optimized” opening mode.

Premium Beauty News - Did you also have to modify the positioning machine?

Éric Fresnel - Yes. The LPK80 is a new equipment which complements the range of SleeverLogicpak machines, perfectly suited to the sleeve positioning and horizontal shrinkage of small containers (pencils, lipsticks, mascaras, creams, nail polishes, ...).

The LPK 80 sets a new standard for the make-up industry with an optimized footprint reduced by 50%, very fast format changes of less than 10 minutes, a multi product/formats flexibility (mascaras, pencils, lipsticks, gloss); an ideal machine for end lines with a output of 60 to 80 items per minute, an outstanding ease of use, great ergonomics, accessibility and operator’s platform on both sides, drawers for the storing of tools, transparency and the key word, a great versatility.