The French company specialising in online private fashion sales has signed an agreement for the acquisition of Beauteprivee, a French leading online flash sales player specialized in cosmetic and well-being products.

Founded in 2007 by Xavier Chauvin and Frederic Bille with the support of Voyageprive’s founders including Denis Philipon, Beauteprivee has over 3 million members and more than 800 brand partner. The company reported IFRS net sales of 19 million euro in 2016, up more than 40% versus the previous year. Its EBITDA margin exceeded 7%.

Thierry Petit and David Dayan,Co-founders and co-CEOs of Showroomprivé

This combination would allow Showroomprivé to benefit from the expertise of the Beauteprivee’s team to strengthen its position on the online flash sales market of cosmetics and well-being products and to better address the Digital Woman, its core target.

"This project contributes to Showroomprivé growth dynamic as it will allow us to offer our members a wider and more attractive assortment on the cosmetics and well-being segment, which is complementary to our fashion offer. Beauteprivee’s profile is similar to ours. We are looking forward to welcoming its teams and management with whom we share common values", explained Thierry Petit and David Dayan, co-founders and co-CEOs of Showroomprivé.

The transaction is expected to close at the end of the first trimester of 2017, subject to the usual conditions precedent.