French manufacturer of cosmetic ingredients and actives has just launched Xylishine [1], hair moisturizer that enhances the shine of all hair types. Xylishine is a bio-inspired [2] association of natural sugars mainly derived from wood and from the Pelvetia canaliculata brown algae.
“Sugars, derived from wood hemicellulose, have a high water absorption capacity. They enable to strengthen the structure of cell walls, and contribute to the plant flexibility. Pelvetia contains sugars that are in charge of maintaining the vital hydration of the seaweed to survive during summer dryness. In autumn, Pelvetia can instantly gorge itself with water to reactivate all its biological activities,” Seppic explains.
The company took inspiration from these properties of the living world to create an active ingredient able to restore the shine and the flexibility of hair.
In ex vivo studies, in rinse-off and leave-on applications, Xylishine at 3% repairs the hair fiber and restores the deep moisture of damaged hair: up to +30% hydration in the core of the fibre.
Two in vivo studies were performed: one leave-on lotion on Brazilian hair and one rinse-off shampoo on Caucasian hair. Xylishine at 3% significantly boosts hair shine and helps define curls of frizzy hair.
According to Seppic, Xylishine is worldwide compliant, including in China (IECIC listed). It is easy to incorporate into any type of hair formulation (shampoos with/without cationics, conditioners, spray...).
"By combining the expertise of our marine biotechnologies with that of the plant, Seppic has taken up the challenges of hair hydration and proposes you Xylishine, an active ingredient offering a rare moisturizing intensity to the core of the fibre, for a visible benefit," says Audrey Poujade-Fauresse, product manager at Seppic.
Measurement of the deep hydration of the hair on 3 groups of 5 damaged Caucasian strands.
