The first Beauty 2.0 Awards were organized by InnoCos Events last Tuesday, November 12, at the Marriott Opera Ambassador in Paris. They were to reward brands, distributors and blogs in the cosmetics industry for the relevance and impact of their digital strategies. Over the last six months, consumers themselves had been invited to vote among the five finalists, previously selected by a jury of professionals in each of the ten categories.
“The Beauty 2.0 Awards is an opportunity for the beauty industry to see which brands are staying in touch with their customers,” explained Irina Kremin, Managing Director of InnoCos Events, “since customers were asked to vote through the participants’ digital networks.”
Sephora was the big winner of the ceremony, with three Awards for “Best Pinterest”, “Best e-Commerce Website” and “Best Blog by Beauty Brand”, with Glossy by Sephora.
“We feel recognized for the importance given to digital strategies at Sephora,” said eStore Manager Éric Goguey. “We try to reproduce the store experience as best we can, and with the same quality. Going digital is one of our top priorities.”
Which other Award would Sephora have liked to win? “Most likely the “Best Mobile App””, adds Éric Goguey. “The share of the mobile market grows every year and is getting increasingly significant, so it represents a great challenge for next year, as this prize will be even more strategic.”
This year it was attributed to L’Occitane for their application, while others were rewarded in the remaining categories: Be(you)tiful Blog for “Best Beauty Blog”, Dove and their Real Beauty Sketches for “Best Online Video”, Nu Skin for “Best Facebook”, Maybeline for “Best Twitter”, Mary Kay for “Best Website” and Lancôme for “Best Beauty Brand Online”.
Next edition will take place in 2014 in New York, and then the concept will be duplicated in Rome and Shanghai.
