Schwan Cosmetics, a German company specialising the private labelling of cosmetic pencils, has some reasons to be in a party mood at the beginning of this summer: the company launched of a new collection and a limited edition on the occasion of MakeUp in Paris and celebrated the 25 years anniversary of B-Matic, the first mechanical cosmetic pencil.

Satin blossoms

Satin(es), the company’s latest collection, combines soft textures and more intense colours (pink orchids or sky blue) and natural tones (cherry blossom, wooden browns) to create a very feminine look that can be delicately fresh or intensely vibrant.

Limited edition for MakeUp in Paris 2012

On the occasion of MakeUp in Paris, besides the 2013 trend colours, Schwan Cosmetics presented a limited edition box, especially created for the show with four new products of its new Satin(es) collection.

MakeUp in Paris have been two successful days for Schwan Cosmetics with a blossoming showroom, which was very well received by customers and press contacts. A lot of existing customers stopped by for fruitful meetings, but also new prospect clients visited our booth,” said the company in a release.

25 years of B-wildering success

Another subject of satisfaction for Schwan Cosmetics was the celebration of the 25th anniversary of B-Matic, the first-ever mechanical cosmetic pencil. Still one of the most B-loved pencils worldwide.

Over the last 25 years Schwan Cosmetics sold 600 million pencils around the globe. If put in a row, the combined length would measure the distance of twice around the equator…