Those who develop anti-aging products are well aware that women are eager to obtain immediate visible effects, in addition to long term efficiency. One way to instantly conceal wrinkles is to introduce in skincare and make-up formulations powders with a soft focus effect. These materials, with their rounded shape, settle in wrinkles to fill them and their composition enables to reflect light in all directions thus allowing to hide the furrow.
Several kinds of powders are already available on the market. With the Ronaflair® LDP White, Merck wants to address more specifically the demand of formulators for white creams as this new powder does not colour the final product.
More specifically RonaFlair LDP® White consists of ceramic microspheres, coated with silica and titanium dioxide. According to Merck, it ensures an excellent light diffusion, a perfect balance between transparency and coverage, and a soft and velvety skin feel. To support these results, Merck has developed a patented method of instrumental measurement, with the use of a spectrophotogoniometer, a very sophisticated equipment that confirms the soft focus effect of the ingredient. An added advantage for formulators to help them choose these materials with their much sought-after effect.
