Hats off to this firm created in 2002 by three partners (Tim Eaves, Philippe Lenglart and Jeremy Garrard), then distributors of several packaging brands in their domestic markets (Spain, France and England) who decided to create Quadpack.
Ten years later, there is no denying that the merger was successful: 33 million euros in sales, a total staff of 91, presence in 11 countries worldwide, including Spain (28% of the business), Britain (18%), France (15%) and Italy (15%), not to mention Germany, Turkey, Poland, Australia, China, Korea and the US, all mark a particularly impressive journey.
Airless: 60% of activity
Spearhead of the company is the distribution of products from Korean company Yonwoo and, more particularly, the success of its range of airless packaging, which now represents about 60% of Quadpack’s activity. "But that’s not all we do," insists Tim Eaves, CEO. "Our image as an airless specialist should not overshadow our key activities in the marketing of glass jars, make-up packaging, plastic vials and jars, pumps and dispensers, tubes, roll-ons and pan sticks. Last year, we also signed an exclusive distribution deal with Korean company Apollo, giving us access to its cutting-edge foamer technology."
For Quadpack’s CEO, there is no doubt that the company’s share in ‘make-up’ is set to increase significantly in the group’s activity over the next few years, particularly thanks to its expertise in airless. "This is also one of the reasons for our partnership with Brivaplast," explains Lenglart. "Brivaplast possesses great expertise in manufacturing and development, while we offer marketing vision and a successful commercial network."
Giving ourselves the means!
Quadpack’s main assets, according to its leaders, are its marketing abilities and its commercial presence. "On these points, we have to keep reviewing our means to ensure these assets remain effective," emphasises Lenglart.
Concerning the commercial network, the group headquarters in Barcelona are set to move to larger, 600m2 (6,500 sq ft) offices this September. In Paris, the ten-strong team from Quadpack France have just moved into a 200 m2 (2,150 sq ft) office located at 10 rue Vignon, a stone’s throw from La Madeleine. "It had become necessary," explains Laurent Frydlender, the new Head of the French business unit. "This brings us closer to our customers, 80% of whom are located in this area." The main objective for France is to double its activity in five years’ time!
In terms of marketing, there is the new logo. Tim Eaves explains: “It expresses what we value: passion, dedication and integrity! It conveys our mission, which underlines everything we do: ‘Helping beauty brands perform!" What better goal, indeed!
