Many women view cosmetics an affordable luxury at any time. Adding more luxury to cosmetic packs is therefore an important stake for brands. According to Oekabeauty, this goal can be achieved by using, precious metallic parts.
The German company, which manufactures lipstick cases, mascaras and lip gloss packs, thus recommends using components made of stainless steel. “It is used for fashionable jewellery products, so why not use it to increase the value of cosmetic packaging?” suggests Gerald Oehlhorn, CEO of Oekametall. “Our customers can benefit from our long time experience in the field of metal deep drawing at Oekatech.”
According to Oekabeauty, stainless steel not only gives the pack a “precious” look but also a cool touch, which cannot be achieved with metallized plastic parts. Furthermore, another key aspect of a product with luxurious association is weight. Stainless steel is nearly three times heavier than aluminium and approximately seven times heavier than plastic. Moreover, it is 100% recyclable without losing any of its original quality properties (even hygienic surgical equipment can be made of recycled stainless steel).
Finishes such as like-glass bead blasting or coloured lacquering are possible and give the steel an exclusive look. No material yields a higher perceived value to packaging than metal. Adding metal to a package is an excellent way of fusing stylistic and tactile elements of fashion and jewellery into beauty.
For more than fifty years the German company has manufactured lipsticks cases, mascaras and lip gloss packs for the international cosmetics industry. Thanks to a high vertical range of manufacture and state-of-the-art systems, Oekabeauty can realize customer-specific solutions within a short time.
“Whether you choose to use your own design or a concept based on the standard range, cases made by Oekabeauty add an exclusive appearance to your product,” claims the company.
