The dynamism of the Brazilian market should enable the country to quickly reach the first rank for most cosmetic product categories. According to Euromonitor, Brazil is already the world’s largest market for deodorants and perfumes, and is second for hair products, bath products, men’s grooming, and sun care, and ranks at the third place for makeup products. Considering all categories, Brazil ranks 3rd in the world, behind the United States and China.

© Euromonitor

According to Mintel, the Brazilian market is expected to achieve a two-digit annual growth over the next four years to reach US$12.45 billion in 2017.

The dynamism of the Brazilian market and the strength of the Brazilian industry stimulate the interest in the global cosmetics industry - from suppliers of ingredients or packaging to retailers, through brands. Many of our readers and our advertisers encourage and support us so strongly in launching BrazilBeautyNews.com and we warmly thank them.

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