After 40 years at the helm of the company they founded, Lise Watier and her husband, Serge Rocheleau, have passed the torch to Mr. Pierre Plassard, now the president and CEO of Lise Watier Cosmetics.

Since 2011, Pierre Plassart has been in charge of French operations and international development for voyageprive.com, one of that country’s leading online travel agencies. He has more than 20 years of international management experience, most of it in the cosmetics industry. In his 16 years with the L’Oreal group, he occupied various positions in sales, marketing, and general management. He also managed the Active Cosmetics division in Morocco, China and several other western European countries.

Mr. Pierre Plassard, President and CEO, and Ms. Lise Watier, Founder, Lise Watier Cosmétiques. (CNW Group/Lise Watier Cosmétiques Inc.)

Founded in 1972, Lise Watier Cosmetics, is a leader in the Canadian beauty industry. The company, which is headquartered in Montreal, employs close to 175 people and distributes some 500 products in more than 2,000 points of sale throughout Canada as well as online in the United States. Imperial Capital Corporation, the Toronto-based equity fund manager, became a majority shareholder in the company in March 2007.

Serge Rocheleau and Lise Watier will continue to sit on the board of directors and will keep their shares in the company.