Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

NYX Cosmetics unveils diverse foundation range co-created with Alissa Ashley

NYX Cosmetics has become the latest beauty brand to go big when it comes to foundation. The cruelty-free makeup label is launching a brand-new foundation, dubbed “Can’t Stop Won’t Stop,” in an extensive 45 shades. The series is set to launch on August 16.

The foundation, which was developed in collaboration with the beauty influencer Alissa Ashley, promises 24-hour coverage and comes with a precise decimal labelling system that allows shoppers to choose both the perfect shade and undertone for their complexions.

NYX Cosmetics Instagram 2018 © Instagram / @nyxcosmetics

NYX Cosmetics Instagram 2018 © Instagram / @nyxcosmetics

NYX already has an amazing shade range to begin with, but even though it was good, it could still be improved by adding some middle or in-between shades,” told Ashley. “For example, I’m someone who has to constantly mix different shades to match my skin tone. When developing this new range, we found that if we mixed two together or tweaked it by adding a slight undertone, we could get those in-between shades.

NYX is the latest in a string of beauty brands to focus on offering a nuanced, extensive range of foundations to beauty fans. Last month saw TooFaced expand its shade range, thanks to a long-awaited collaboration with blogger and influencer Jackie Aina, while labels such as Fenty Beauty by Rihanna, Huda Beauty, Maybelline and Neutrogena have also raised the bar over the past year, either by increasing their existing product shade ranges or introducing new offerings.

Premium Beauty News with AFP/Relaxnews

© 2018 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
The award for the best packaging solution was given to Qualipac - part of the Pochet Group

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category The (...)

read more
job opportunities
Experts’ views
Replexium™ - Rapid improvement in visible signs of skin aging

Torsten Clarius
Replexium™ - Rapid improvement in visible signs of skin aging

With life expectancy increasing, the global market for skincare products that contribute to a youthful, vibrant appearance is growing dynamically. It comes as no surprise that fast-acting anti-aging actives are in great demand, yet breakthroughs have remained few and far between. Now BASF has achieved a new milestone with Replexium™, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close