The new patent-pending Porex Fiber Cushion is a gradient fibre reservoir that addresses product dosage challenges typically associated with standard foam cushions used for existing makeup products. The technology deploys capillary action to pull liquid formula from the bottom of pads to the surface in a measured, consistent manner. A touch-driven response then ensures the cushion disperses a uniform amount of product each time it is compressed.
"Foam cushions currently available on the market are facing various delivery and dosage problems. With traditional foam reservoirs only 50% of the formula can be dispensed because the fluid tends to accumulate in the bottom of the compact,” explains Rusty Martin, Global Strategic Marketing Director Consumer and Industrial Segments at Porex.
According to Porex, their new Fiber Cushion reservoir can stock a large variety of liquid-based formulations, like foundations or concealers, while offering a high delivery rate thus reducing product waste and enhancing consumers’ experience. “Thanks to the cushion’s chemically stable fibre construction, water or oil-based formulation do not accumulate at the bottom of the compact but are driven to the top by capillary reaction,” adds Rusty Martin.
Furthermore, while foam pads typically resemble an ink pad or sponge, the Porex Fiber Cushion offers different aesthetics that can be tailored to the look and feel a brand desires. The cushion’s chemically stable fiber construction is also durable enough for a range of formulas including solvents, oils and water-based products.
"On-the-go cosmetics products are experiencing rapid growth to meet fast-paced consumer lifestyles, but the standard cushion compacts on the market do not live up to the expectations of makeup users or cosmetics brands. The new Porex Fiber Cushion ensures that brands can offer portable versions of their liquid-based products while upholding the performance their customers have grown to expect. This technology changes the face of makeup application,” concludes Martin.
The Porex Fiber Cushions currently produced in the US but will soon be manufactured in Europe and Asia too.