Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Nature, inclusivity, personality and customization set to drive the beauty industry next year

According to new research by Mintel, beauty products are set to become more inclusive, more natural and local, to get stronger personality and to become customized in 2018 [1]. The market intelligence agency has announced four trends set to impact the global beauty and personal care market over the coming year.

Mintel predicts that the beauty and personal care market will experience a fundamental shift during 2018. - Photo: © Elena Kharichkina / shutterstock.com

Mintel predicts that the beauty and personal care market will experience a fundamental shift during 2018. - Photo: © Elena Kharichkina / shutterstock.com

The importance of environmental issues, the interest of consumers in broader definitions of beauty - beyond age, gender, and body type - and their search for strong ethical behaviours, and customization opportunities opened by digital technologies, will be the major forces set to influence the beauty and personal care sector worldwide in 2018, according to Mintel.

Natural beauty

With evolving consumer demands and climatic changes around the world, the beauty and personal care industry’s approach to natural and sustainable ingredients must adapt. According to Mintel, advances in biotechnologies will help brands to address these challenges. “In the coming year, the possibilities for creating safe, allergen-free, pure, and efficacious ingredients through science could replace the harvesting of natural ingredients,” stresses Sarah Jindal, Senior Innovation and Insights Analyst, Beauty & Personal Care at Mintel.

The move to become more ’local’ will also create opportunities. According to Mintel, local sourcing and production of ingredients will become essential in the years ahead.

Inclusive beauty

Brands will stop targeting consumers based on their age, gender, or body type as consumers increasingly demand personalized beauty defined on their terms,” states Sarah Jindal.

Perceptions of beauty based on age, gender, skin, hair, and body type are changing as today’s consumers take control of how beauty is defined. “In 2018 and beyond, beauty consumers will demand that their individual needs are answered with options or customizable beauty. Brands will embrace inclusivity and address individual beauty concerns which will result in more customization and personalization of products.

Brands with personality

Simply selling a great beauty product will no longer be enough; brands must have personality and purpose that align with consumers’ own beliefs in order to win them over,” explains Sarah Jindal.

The onus is now on brands to impress consumers with a human-like personality that’s relatable, personable, and sincere. According to Mintel, in 2018 and beyond, educational projects, and environmental and ethical issues will be at the forefront.

Digital customisation

Digital technology will make shopping more personal in 2018. Beauty brands will be watching consumers’ every move, as digital technology drives unprecedented customization of the shopping experience.

"Mintel predicts that the beauty and personal care market will experience a fundamental shift during 2018,” concludes Sarah Jindal.

V.G.

Footnotes

[1] Mintel’s Global Beauty & Personal Care Trends 2018 are available for free download here.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

MakeUp in Los Angeles unveils conference programme

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
job opportunities
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to celebrate (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close