Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Natural make-up is growing in popularity

Natural beauty products are nothing new, but while the focus was previously on skincare, the demand for organic make-up is growing rapidly.

Natural make-up is growing in popularity. Photo: © Shironosov / Istock.com

Natural make-up is growing in popularity. Photo: © Shironosov / Istock.com

According to a recent survey by US beauty brand Kari Gran, 49% of US women say it is important to them the makeup products they purchase are all-natural (after hair care, 51%, and skin care, 57%). Moreover, the survey found that 55% of women asked read product labels prior to purchases in order to avoid some specific ingredients, while this number was 62% amongst millennials. [1]

This month Swiss natural cosmetics brand Weleda became the latest to branch out into make-up, with a range of three tinted lip balms. Containing organic shea butter and jojoba oil and mineral pigments, the balms are designed to smooth and soften lips, while providing sheer colour and a hint of gloss.

While Weleda have just dipped their toes into the natural make-up market, there are many brands offering full ranges of products that claim to be natural, organic and/or eco-friendly.

Foundations

It is certainly for foundations that this type of claim is the most common.

Mineral makeup brand bareMinerals, for instance, claims that its product is “so pure you can sleep in it.” The brand’s loose mineral powder contains just five ingredients and offers SPF 15 sun protection.

However, mineral powders are not the only offer for this segment. Dr. Hauschka, which recently expanded its makeup offering in celebration of the brand’s 50th year, now offers a liquid foundation in seven shades and a compact powder coming in three shades, silicone and mineral oil-free and NaTrue labelled.

Lipsticks

Concerns about substances applied around the mouth - especially with regard to lead contamination, even though it’s only a matter of miniscule quantities - is one of the driving forces behind the development of natural lipstick.

Weleda’s tinted lip balms claim to provide a natural look, while German brand Lavera promises something more dramatic with its “Beautiful Lips” range.

Eyes make-up

Dr. Hauschka’s new colour cosmetics range is consistent with a more general trend in natural make-up consisting in providing additional care benefits. Dr. Hauschka’s organic mascara thus contains rose petal wax to protect lashes, as well as black tea extract to soothe the delicate eye area.

British makeup mineral brand Lily Lolo has developed ranges for all skin types with ingredients “proven to nourish and protect the skin”. The brand’s eyeshadows feature 27 highly-pigmented colours with formulas promising not to irritate sensitive skin.

Concealers

Founded by make-up artist Rosie-Marie Swift, RMS Beauty offers a range of luxurious products, claiming to be non-toxic and nourishing. The “Un-Cover-Up” concealer is designed to hydrate the skin, while camouflaging imperfections and redness.

Blush

Eventually, let’s mention Tata Harper’s Lip and Cheek tint, which combines two products in one. The range of three colours are designed to create a sheer, natural effect, and the “volumising” formula claims to plump the skin.

Vincent Gallon et AFP/Relaxnews

Footnotes

[1] The “Green Beauty Barometer” survey was conducted online within the United States by Harris Poll on behalf of Kari Gran from August 9 – 11, 2016 among 1,126 U.S. women ages 18 and older.

Portfolio

  • British makeup mineral brand Lily Lolo has developed ranges for all skin (...)
  • This month Swiss natural cosmetics brand Weleda became the latest to branch (...)
© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

MakeUp in Los Angeles unveils conference programme

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
job opportunities
Experts’ views
A focus on growing Asia Pacific region

Quadpack
A focus on growing Asia Pacific region

Recognising the steady growth of Asian domestic markets, Quadpack is expanding its presence in the region. The international packaging group has created a dedicated sales operation to service brands and contract fillers in the Asia Pacific region, led by Regional Director Jason Smith. Asian beauty brands now have a new source for (...)

read more
Webinars
E-shop - latest publications
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
LuxePack Monaco 2017 - Show Report
30.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close