Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Natura acquires majority stake in Aesop

Natura Cosméticos, the leading Brazilian manufacturer and direct seller of cosmetics, toiletries and fragrances, and Aesop, the Australia-based personal care company, have entered into a definitive agreement, under which Natura will acquire a 65% stake in Aesop for approximately 68 million Australian dollars (about 71 million US dollars), which includes the anticipated acquisition of Aesop’s distributors.

Aesop was created in Melbourne (Australia) in 1987 as a brand of plant-based products for the skin, hair and body. Today, Aesop operates more than 60 retail locations in 11 countries, and is expected to generate approximately 64 million Australian dollars in sales in the fiscal year ending June 2013.

Natura and Aesop will continue to operate independently, Aesop will remain headquartered in Melbourne and its current Chief Executive Officer, Michael O’Keeffe, will continue to run the company. Aesop’s founder, Dennis Paphitis, will remain involved with the company as an advisor.

Alessandro Carlucci, Natura’s CEO

Alessandro Carlucci, Natura’s CEO

This acquisition could help the Natura group to accelerate its development outside Latin America. Natura says its investment will support Aesop’s current management team as they accelerate the growth of the brand internationally. In particular, Aesop could soon enter the Brazilian market. In parallel, Natura could benefit from Aesop’s experience and explore the concept of signature stores in select markets.

The investment in Aesop is consistent with our long-term strategy of aligning with world-class brands with strong value propositions, and exposure to markets beyond Latin America,” said Alessandro Carlucci, Chief Executive Officer of Natura. “We look forward to supporting Aesop’s talented management team, led by Michael O’Keeffe, who have created a powerful global brand and product offering supported by unique and compelling signature stores and retail environments. We expect to leverage these competencies as we evaluate expansion into additional markets and seek to build a truly global brand,” Mr. Carlucci continued.

© 2013 - Premium Beauty News -
latest news

MakeUp in NewYork will spot latest Asian beauty trends

Florence Bernardin, general Manager of Information & Inspiration, Asian cosmetics markets specialist will highlight latest Asian make-up and beauty trends at the very next edition of Makeup in NewYork to be held on September 12 and 13, 2018. Through trends and products, Florence will show how innovation is dynamic from this part (...)

read more
job opportunities
Experts’ views
Full-Service: mini promotional packs are getting bigger

Candice Jacoud
Full-Service: mini promotional packs are getting bigger

There is a revolution going on in sampling and promotional & travel-size pack solutions. The current challenge is to meet brands’ clearly identified expectations as regards differentiation, ROI measurement of campaigns, and digitalization. Mini-sizes are such growth drivers that Aptar Beauty + Home is taking action with a (...)

read more


We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies