The Metapack team

Premium Beauty News - What are the strengths of Metapack?

Annette Der Minassian - We must look back at the history of Metapack. In 1998, four people coming from different backgrounds decided to combine their know-how to Chinese manufacturers to produce creative, technical, luxurious and economically competitive innovative products. The diversity of materials we work with, the variety of decoration techniques and of surface treatments are undoubtedly some of our strengths today. We have managed to build strong partnerships with competent Asian suppliers.
All of our production sites, ten in total, are based in China and we have a subsidiary in Hong Kong. All of these sites have a particular expertise.

Premium Beauty News - Competence and quality but also delays!

Annette Der Minassian - Absolutely! For the Metapack teams, each brief represents a challenge. Each time it’s a real human adventure for us and our four main Asian partners. Our design office becomes the design office of our customers. From design to modelling, our engineers assist them in their development. Technical drawings in 2D and 3D illustrate our designs. Functional or resin mock-ups formalize them.

As for delays we try, of course, to fully optimize them, taking advantage of our structure which is in essence, extremely flexible and responsive.

Premium Beauty News - You can work with almost every material?

Isaure de la Noue - Indeed, our partners can work with a broad palette of materials ranging from zamac, brass, steel, stainless steel, aluminium, PP, POM, Pe, PVC, ABS, PETG , PCTA, Santoprene, leather. They have acquired a mastery in various surface treatments and decoration techniques including: electroplating, electro-coating, PU or UV spray varnishing, anodization, metallization, embossed, debossed, laser of chemical engraving, (by photo etching of by stamping), hot stamping, silk-screen printing, pad printing or embroidery, translucent or opaque enamelling, the application of cabochons, glitters, crystals, etc. Plants are compliant with environmental and local laws. And they are of course open to controls from specialised external organizations.

Premium Beauty News - Small or large batches?

Isaure de la Noue - Both! Average production ranges between 50,000 and 100,000 pieces. But of course we can produce larger or smaller quantities (from 10,000 pcs). In fact, people increasingly call upon us for our technical skills and for the trick that will make the difference.

Premium Beauty News - Your favourite sector remains perfume?

Isaure de la Noue - A sector which still represents 95% of our activity, it’s true! To note that these concern mostly sales products and increasingly less promotional products and limited editions.

Premium Beauty News - Your main area of action remains France?

Annette Der Minassian - More than France, I would say Europe, but the goal for the coming months is clearly to extend our influence elsewhere, especially in the United States.