L’Oreal’s Maybelline brand, the global leader in make-up products, has selected Mega Airless’ dispensers for its major international launch of its just-launched, swirl-fill, Instant Age Rewind Lifting Make-Up with Primer.

The new assignment builds upon the relationship between Mega Airless, with its extensive global supplier capabilities, and L’Oreal’s U.S. and European operations. The Mega Airless Micro round neutral pump was again selected in this, the latest swirl filling project for several L’Oreal brands. The initial application was launched by Garnier in Europe only a few months ago.

The design of our Micro pump engine makes it perfect for swirl filling,” said Alberto Dal Cengio, Sales Manager, Mega Airless. “Its design does not intrude into the container, thus retaining the integrity of the swirl during use.

Importantly, Mega Airless services L’Oreal U.S. from our U.S. facility and L’Oreal Europe from our German plant,” Dal Cengio said. “The result of our parallel production runs are reduced lead times and freight and higher capacity. Because we offer the exact same product on both continents, our customer realizes significant supply chain efficiencies.

In addition, Mega Airless’ 100 percent plastic, neutral, airless dispensers protect such 2-in-1anti-wrinkle skin care formulations, which use active ingredients. The new Maybelline Instant Age Rewind combines a lifting make-up and primer. Its spiral, or “swirl,” form ensures simultaneous delivery of the two formulae and is initially available in 12 shades.

Mega Airless’ neutral dispenser design is quick to prime and permits complete 360-degree application, exact dosing, highly efficient evacuation and formula stability over the life of the product, without drying, discoloration, drips, clumping or clogging. Mega Airless’ German-engineered lotion dispensers provide complete neutrality, to protect the formula and extend shelf life. All-plastic design means recyclability that appeals to customers, retailers and today’s end-users. Mega Airless has 25 years of airless experience and 30 patents, for unsurpassed value and performance.

In addition, Mega Airless’ mix-and-match product family allows customers to customize their dispensing solutions and deliver superior return on investment, especially important for major global launches of this stature.