Elfriede Dambacher

The demand for natural and organic cosmetics in Germany and globally continues to grow unabatedly, driven in particular by younger consumers.

Higher expenditures and an increasing number of consumers provided a 10% increase in turnover for the green beauty market in Germany. With a turnover of 1,1 billion euros and a market share of 8,3%, the German natural beauty market is sending a strong message. Demanding and increasingly younger consumers are pushing natural and organic cosmetics forward,” explains Naturkosmetikverlag, the company behind the annual Natural Cosmetics Conference, which will hold its next edition on 27-28 September 2016 at the Hotel Ellington in Berlin, Germany.

The interest in natural and organic cosmetics is increasing enormously. We are observing a strong growth in customer reach, particularly with young consumers”, confirms Denise Nordbeck from market research firm GfK.

These developments obviously impact retailers. So far, in Germany, drugstores are leading this market and benefitting from the growing demand in organic and natural cosmetics, with 40% market share. However, the lack of flexibility of the brick-and-mortar retail to adapt the demand to the new target groups is benefiting online retailers. “Consumers interested in natural and organic cosmetics love to discover novelties,” states natural and organic cosmetics expert Elfriede Dambacher and owner of consulting company Naturkosmetik Konzept.

The next edition of the Natural Cosmetics Conference will take place on 27-28 September 2016 at the Hotel Ellington in Berlin, Germany.

In his keynote presentation on the first conference day, Jo Groebel, Director of the German Digital Institute, will pick up on how the digitalization of the society is uprooting the communication within the natural and organic cosmetics market, resulting in the necessity to rethink.

On the same day, international trend researcher Pascale Brousse, owner of the agency Trendscouting based in Paris, France, will supply insights from her current survey and will also show new perspectives for design, merchandising and communication.

Topics of this year´s Natural Cosmetics Conference include:

 Why natural cosmetics are the winners of digitalization?
 Why health and natural and organic cosmetics are closing ranks?
 Beauty 3.0 - how the concept of beauty is changing?
 Consumer transparency - what can still be conveyed?
 The segment of natural and organic cosmetics - how it may be expanded?
 The pros and cons of palm oil in cosmetics?
 New EU-framework regulations and TTIP and its effects

Natural Cosmetics Conference
27-28 September 2016
Hotel Ellington Berlin
Germany

www.naturkosmetik-branchenkongress.de