The organisers of MakeUp in Paris, the tradeshow dedicated to suppliers of make-up brands, have announced the launch of a new "Digital Beauty" area during the show’s next edition, which will be held on June, 9 and 10 at the Carrousel du Louvre in Paris, France.
“With the Digital Beauty area, visitors will have the opportunity to discover digital solutions specifically applied to the field of beauty and make-up and to meet the different service providers in the area: whether they are innovative companies in the fields of product design, distribution and customer relations, or consulting firms specialized in digital strategy,” said the organising team in a release.
Beyond the Digital Beauty village, a show within the show, a series of conferences will be proposed to get a grasp of some key topics such as:
– How to give the product a different dynamic, with a 3D dimension.
– How to encourage the brand to express itself, and interact with a knowledgeable audience.
– How to offer a personal and interactive experience, offline and online.
– How to reinvent customer relationship.