The organisers of MakeUp in Paris, the tradeshow dedicated to suppliers of make-up brands, have announced the launch of a new "Digital Beauty" area during the show’s next edition, which will be held on June, 9 and 10 at the
Carrousel du Louvre in Paris, France.

Photo credit: © nopporn / shutterstock.com

With the Digital Beauty area, visitors will have the opportunity to discover digital solutions specifically applied to the field of beauty and make-up and to meet the different service providers in the area: whether they are innovative companies in the fields of product design, distribution and customer relations, or consulting firms specialized in digital strategy,” said the organising team in a release.

Beyond the Digital Beauty village, a show within the show, a series of conferences will be proposed to get a grasp of some key topics such as: 


 How to give the product a different dynamic, with a 3D dimension.
 How to encourage the brand to express itself, and interact with a knowledgeable audience.
 How to offer a personal and interactive experience, offline and online.
 How to reinvent customer relationship.