The MakeUp in Paris Innovation Awards jury - consisting of Florence Bernardin, Gérard Péverelli, Olivier Guillemin, Jean-Louis Mathiez, Damien Dufresne, Doria Maiz, chaired by Thierry de Baschmakoff - carried out, last week, a first selection which enabled to identify the list of final nominees for each categories.
Twenty companies participating in the third edition of MakeUp in Paris submitted more than thirty innovations divided into four categories: full service, packaging, formula, accessories, samples.
“As they were discovering the many novelties proposed by the participants, the jury members were often surprised by the quality and inventiveness of products presented. It will have taken them three hours to make their choice,” explain the organizers of MakeUp in Paris.
All the selected products will be then showcased in "The Espace des Innovations" (innovation Area) of MakeUp in Paris 2012.
Visitors will have the final word!
Main originality of this last step, it will be the visitors who will chose among the finalists to single out one single product per category. This interactive voting of visitors on the first day of the show (June 21, 2012, from 10:00 am. to 6:15 pm) will insure real transparency and impartiality in the choice of winners. The reading of each visitor’s barcode will insure a single vote in each category. Votes will be displayed on the main screen in real time.
The jury accompanied by the sponsors will award the trophies to the four winners in the four categories during the cocktail party organized on the 21st in the evening. The 5th trophy, the "Special Jury" Award will single out a particularly innovative global approach.
The winning products will be highlighted in the innovation area.
Registration must be done on line this year at www.makeup-in-paris.com to get your badge that gives you free access to the conferences and animations for the 2 days of the MakeUp in Paris event (June 21st - 22th, 2012 - Carrousel du Louvre, Paris).
