The third edition of MakeUp in NewYork will open its doors on 25th and 26th September 2013, in its new venue, at the Center 548, in the heart of the Chelsea Art District, 548 West, 22nd Street.

Twelve conferences will spread over these two days.

Wednesday, September 25th:

10:00 am: Fashion and Make-up interact. It is a fine line! Everything is a matter of trends.
With the participation of: Tracey Leacock, Chief Innovative Officer, TraeMark Innovative Solutions. Valérie and Philippe Jourdan, Promise Consulting Inc Associates. Sarah Hoit, Materials Scientist, Material ConneXion. Margaritta Topielski, Academy Director, Make Up for Ever Academy.

11:30 am: Innovation and economic realities, what is the winning combination?
With the participation of: Marc-Andre Houx, President, Shya Hsin Packaging USA. Anthony Heraud, Vice President Project & Development, Axilone USA. Nicole Masson, Vice President, Global Product Development, MAC. Nicholas Gavrelis, Vice President, Global Product Development, MAC. Sharon Garment, Global Product Development and Creative Marketing Consultant.

12:45 pm: Lumson
With the participation of: Stefano Foccolari

1:15 pm: What’s new from Asia.
With the participation of: Florence Bernardin, Director, Information & Inspiration.

2:00 pm: How packaging innovations contribute to the success of the brands.
With the participation of: Charles Chang, CEO, Topline Products. Stéphanie Martins, Vice President Packaging & Development Corporate North America, L’Oréal. Marisol Simard, Director of Innovation, L’Oréal. John Butcher, Senior Vice President, New Product Support & Engineering, Revlon.

3:15 pm: Fast to market. How to adapt to this reality industrially, logistically and legally.
With the participation of : Thomas Weckerle, CEO, Weckerle Cosmetics. Jim Slowey, Commercial & Marketing Manager, Arrowpak. Karen R. Young, CEO, The Young Group. Stefano Castelletti, General Manager, Faber- Castell Cosmetics. Eric Bone, Corporate Research and Innovation, L’Oréal.

4:30 pm: Make up made in America: Highlights?
With the participation of: Andrea Chuchvara, CEO, Color Factory. Musa Dias, Global Vice President Sales & Marketing, Oxygen Development.

Thursday, September 26th:

10:15 am: The students of the F.I.T. will present their vision of make-up during an interactive workshop.

11:30 am: Focus on two flagship products of the make-up sector: “nail polish and mascara.”
With the participation of: Eric Wimmer, Consultant. Thomas Vichich, Marketing & Development Director, DuPont Filaments. Pilar Gonzalez, Vice President Marketing, Geka Group. Renato Ancorotti, President of Ancorotti Cosmetics.

12:45 pm: Presentation of the Sleever Make Up solution, developed by Sleever International to meet the current market trends in lipstick
With the participation of: Eric Fresnel, President of Sleever International.

1:30 am: Keys to developing beauty products into a successful global brand…
With the participation of: Eve Pearl, President, Eve Pearl Products.

03:00 pm: Korea: unrelenting dynamism in make-up industry.
With the participation of: Kim Eun-Hee, Vice President Global Sales & Marketing, Hwa Sung Cosmetics. Mr. Cho Im Rae, CEO, Cosmecca. Alley Suh, Sales Manager, Overseas Biz Division, Kolmar. Florence Bernardin, Director, Information & Inspiration.