The third edition of the Cosmopack International Business Forum & Exhibition will take place on May 11th and 12th 2016 at the Spring Studios in Manhattan, New York.

Supported by the Italian Ministry for Economic Development and the Italian Trade Agency (ITA), the event offers to the Made in Italy beauty industry a unique opportunity to meet American retailers and brands. The event also benefits from the collaboration of Cosmetica Italia (the Italian personal care association), Polo Tecnologico della Cosmesi, and from the partnership with ICMAD and CEW.

The calendar of events features workshops, seminars and meetings.

“I AM A BEAUTY GURU!”

– Elie Papiernik, Managing Partner and Art Director of Centdegrés, will present ”Tell me a story today! The walking Packaging”, focused on the potential of packaging as a new way to communicate and interact with consumers, conveying emotions.
– Lan Vu, Founder and CEO di Beautystreams, will lead “Multi-ethnic impact on color cosmetics”: how various regions around the world and multi-cultural consumers view color, and how this impacts the cosmetic industry.
– Sam O’Donhaue, Founder and Art Director of ESTABLISHED New York, an American design studio specializing in product design for the most famous beauty brands, from Calvin Klein to Sephora, from LVMH to Estée Lauder and to Marc Jacobs, will present “From Marc Jacobs to H&M: building a blockbuster cosmetics brand for a fashion house”; what it takes for each fashion brand to create a successful cosmetics product, from varying price analyses to the specific target.

COSMOPACK NEW YORK FORUM

The Cosmopack Forum will feature two seminars focused on trends, market analyses, regulations and new products, with the participation of prestigious experts, journalists, trade agencies, opinion leaders and brand managers.
– “Behind and beyond: unveiling the innovations from the beauty supply chain” deals on the future developments of formulation of products, colours trends and packaging, from the importance of green packaging to luxury packaging.
– “Nature & Technology: challenges and opportunities for the beauty & packaging industries”, a roundtable that will bring together leading American beauty industry experts to discuss their brands’ perspectives, and how to find a compromise between the demand for eco products and the industrial practices thanks to new technologies.

THE MAKE UP ROOM

The relationship with fashion and trends is stressed by the first edition of The Make Up Room, which involves the companies attending the show in workshops with famous make-up artists, fashion photographers and art directors, to understand the impact of fashion trends on the industry. The first workshop, “Outstanding Beauty: Covering Techniques, optimizations through products, and innovation through nuances”, is dedicated to outstanding beauty make up; the second seminar, “Grow your glam - A journey behind the scenes of the most acclaimed fashion week and the nuances that lead to top printed editorials” will focus on an impactful editorial make up, more artistic and theatrical, enhancing the importance of nuances, quality and techniques.

The Make Up Room, in collaboration with FTL MODA – New York Fashion Week, will host Suzanna Hallili and Victor Noble, make-up artists; Elio Nogueira, photographer for important fashion magazines such as Vogue, L’Officiel, Harpers Bazaar; the hair stylist Matt Fugate and Pablo Patané, art director of FTL MODA. The top model Yun Gao and Stacey Farne twill be present as well.

VISIONNAIRE 0.2

Organized in collaboration with Chromavis, Italian contract manufacturer for make-up, Visionnaire 0.2 is a gallery consisting of objects, words, colours and prints that want to leave space to the imagination of who takes part of it and open the possibility to new future analyses of 6 specific items…. "6 icons for Millennial".

INNOVATION CIRCLE

Great attention will be paid on innovation, thanks to Innovation Circle, dedicated to new products presented by exhibiting companies, which have already received the important awards of The Wall – the avant garde edition during Cosmopack Bologna. This initiative is the proof of the value that Cosmopack gives to innovation and research for the future development of the beauty industry.

For more information: click here.