Born under the sun of the French Riviera in 1946, Lancaster is celebrating its 70th birthday this year. On this occasion, the brand is raising the bar on sun protection with the introduction of Full Light Technology.

In 2012, the brand had already completed the traditional protection against UVA and UVB by a protection against infrared radiation; a key factor of skin’s premature aging. Lancaster - a brand of the Coty Group - is now addressing the entire solar spectrum.

UV rays represent less than 10% of the sun’s rays, while Infrared rays and visible light represent over 90% of the sun’s radiation and can reach the deepest layers of the skin, accelerating premature aging. Despite this, traditional sunscreen’s only offer UVA and UVB protection,” explains the brand.

100% of the sun’s spectrum

According to Lancaster, each wavelength in the solar spectrum corresponds to perceptible damage to the skin: UVB rays are responsible for sunburn, UVA rays accelerate skin aging and disrupt proper cell balance, and infrared rays damage dermal collagen and elastin fibres, which in the long-term leads to a reduction in the skin’s firmness and elasticity.

As for visible light, for many years scientists thought that it did not have any harmful effect on the skin. However, Lancaster claims that years of scientific research have allowed lifting the veil on its real impact. “A creator of free radicals, visible light causes cell dysfunction, which contributes to accelerated skin aging,” says the brand.

Full Light Protection can be found in Lancaster’s Sun Beauty line, including Sun Control Eye Contour SPF 50, Sun Control Face SPF 30, Sun Control Face SPF 50, Sun Control Face shaka shaka SPF 50, and Control Body Exposed SPF 50.

To address this issue, Lancaster’s Full Light Technology targets 100% of the sun’s spectrum by simultaneously absorbing, reflecting and neutralizing the different waves in the light spectrum, thus minimizing their harmful effects on the skin.

Lancaster’s Full Light Technology features a patented combination of UV filters to absorb UVB and UVA rays, along with the visible light in the solar spectrum, and a reflective complex, made of ruby powder and Bioactive Glass spheres, that reflects each wavelength and thus forms an invisible shield on the skin’s surface.

Eventually, Lancaster has selected powerful antioxidants (including green coffee, bitter orange bark, pongania and green tea extracts and sea buckthorn berries) able to neutralize the free radicals induced by the entire solar spectrum.