For the introduction of its Satine line (EDP, sampler, perfumed body lotion and shower gel), Lalique selected Albéa and its breadth of packaging solutions.
Lalique selected the Albea’s Panache spray technology platform for the 30-, 50-, and 100ml retail perfume. “Lalique appreciated the Panache performance, which delivers a sensation of walking through a gentle, deep and long-lasting cloud of fragrance,” said Carole Grassi, Albéa’s Cosmetics Category Manager.
To support the promotional launch of the fragrance, Lalique selected the Sof’n’Touch sampler for the mini-version of the Satine fragrance. Lalique selected a glass, silk-screened version. The product is decorated with a handcrafted elastic string around the collar, designed to capture the ballet slipper motif.
Eventually, for the two flankers - a perfumed body lotion and a perfumed shower gel - Lalique opted for 50mm cylindrical tubes, also supplied by Albea, which developed two pearly-pink COEX tubes with hot stamping decoration and a sleeved flip-top.
