Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal wants to modernise 6,000 hairdressing salons in France and Europe

L’Oréal Professional Products Division is rolling out a programme to support the modernisation of hairdressing salons in Europe.

The Salon Emotion programme will provide eligible stylists with support to improve their clients’ overall experience, modernise their salons with complete and personalised guidance, and facilitate their access to financing. By the end of 2018, “Salon Emotion” aims at transforming 6,000 salons.

As the leader in beauty and the partner of choice for hair stylists, it is our responsibility to help the industry reinvent itself and become more dynamic,” declared An Verhulst-Santos, President Professional Products Division. “Making it easier for stylists who run small businesses to secure a bank loan is essential to developing the sector,” she adds.

L’Oréal has signed agreements with banks in every country where the programme will be deployed. In France, BNP Paribas, as part of its strategic plan “BNP Paribas entrepreneurs 2016”, and the Crédit Agricole Caisses Régionales are taking part in the programme. Hair stylists will benefit from simplified banking processes. The banks working alongside L’Oréal.

The second biggest craft trade in France, the hairdressing industry represents 6 billion euros [1] and a workforce of 170,000 [2] people and, according to L’Oréal, suffers from having a number of lacklustre salons.

Footnotes

[1] Source INSEE/ESANE

[2] Source UNEC

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork will spot latest Asian beauty trends

Florence Bernardin, general Manager of Information & Inspiration, Asian cosmetics markets specialist will highlight latest Asian make-up and beauty trends at the very next edition of Makeup in NewYork to be held on September 12 and 13, 2018. Through trends and products, Florence will show how innovation is dynamic from this part (...)

read more
job opportunities
Experts’ views
Synthetic perfume ingredients - A justified backlash

Remi Pulverail
Synthetic perfume ingredients - A justified backlash

Everyone has been in a state of panic since early 2018! How come? There is a shortage of raw materials vital to the industry. The example of ISO-E SUPER is quite significant: almost all perfume formulas contain 20% to 40% of this hugely convenient ingredient (fine and functional perfumery). Tens of thousands of tonnes of this (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close