Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

L’Oréal wants to modernise 6,000 hairdressing salons in France and Europe

L’Oréal Professional Products Division is rolling out a programme to support the modernisation of hairdressing salons in Europe.

The Salon Emotion programme will provide eligible stylists with support to improve their clients’ overall experience, modernise their salons with complete and personalised guidance, and facilitate their access to financing. By the end of 2018, “Salon Emotion” aims at transforming 6,000 salons.

As the leader in beauty and the partner of choice for hair stylists, it is our responsibility to help the industry reinvent itself and become more dynamic,” declared An Verhulst-Santos, President Professional Products Division. “Making it easier for stylists who run small businesses to secure a bank loan is essential to developing the sector,” she adds.

L’Oréal has signed agreements with banks in every country where the programme will be deployed. In France, BNP Paribas, as part of its strategic plan “BNP Paribas entrepreneurs 2016”, and the Crédit Agricole Caisses Régionales are taking part in the programme. Hair stylists will benefit from simplified banking processes. The banks working alongside L’Oréal.

The second biggest craft trade in France, the hairdressing industry represents 6 billion euros [1] and a workforce of 170,000 [2] people and, according to L’Oréal, suffers from having a number of lacklustre salons.

Footnotes

[1] Source INSEE/ESANE

[2] Source UNEC

© 2015 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork 2017: Number of visitors climbs by 11%

For its seventh edition on September 19 and 20, 2017, MakeUp in New York welcomed more than 3,100 visitors (a rise of almost 11% compared to 2016). “More than ever, MakeUp in NewYork has established itself as the unavoidable appointment of the professional makeup sector in North America. More than (...)

read more
job opportunities
Experts’ views
Feed the skin with a colorful beauty routine

Lipotec
Feed the skin with a colorful beauty routine

Nowadays more and more consumers of all ages are concerned about the environment and the human footprint they leave on the Earth. A healthy life in harmony with the planet has become an essential goal in our time. People have become more cautious and conscious of their consumption patterns - from the food they eat to what they wear (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China (part2)
95.00 € excl. tax
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
MARKET REPORT : Black & Multi-Hued Beauty Trends
4000.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close