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L’Oréal: a new research and innovation centre in Rio

L’Oréal announced yesterday to have signed a Memorandum of Understanding with the state and city of Rio de Janeiro to build a Research and Innovation Center on Bom Jesus Island in an area adjacent to the Federal University of Rio de Janeiro Technology Park.

The project represents an investment of around 30 million euros (70,000,000 reals) that will create 150 direct jobs by 2015. As far as they are concerned, Brazilian officials are working to transform Bom Jesus Island into a Green District with a cluster of high-technology research centres.

The laboratory will serve to accelerate the growth of innovative products tailored for the Brazilian and Latin American markets that may potentially be marketed in other locations around the world,” says L’Oréal in a release.

The L’Oréal group has had operations for 50 years in Brazil, which the third market in the world for cosmetics and toiletries, after the USA and Japan. However, it is only the seventh market for L’Oréal and the group intends to catch up on the giants of direct marketing, Natura, O Boticario or Avon.

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MakeUp in Paris: 12 conferences at the agenda of the 2014 edition

The fifth edition of MakeUp in Paris will open its doors at the Carrousel du Louvre in Paris next June 12th and 13th. The organisers have announced at least 12 conferences on topics as diverse as the influence of neuroscience on consumer behaviour, intellectual property, microbial protection, the power and influence of blogs, the (...)

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The revival of seniors

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The revival of seniors

At what age does one start using anti-aging creams in cosmetics? 20! At what age is one considered a senior in cosmetics? 60 or even 50! Yet the extension of life expectancy has led to radical sociological, technological and scientific breakthroughs. And among these major changes can be found the desire and possibility to live a (...)

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