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Kline reveals beauty’s cyber month winners

Physicians Formula, Arrow, Too Faced, e.l.f. and Birchbox were among the best online sellers of makeup kit last November, according to data recently released by consulting and research firm Kline.

Kline has compiled and aggregated data from approximately 20 leading retailer websites to score best-selling beauty products. Photo: © Wavebreakmedia / shutterstock.com

Kline has compiled and aggregated data from approximately 20 leading retailer websites to score best-selling beauty products. Photo: © Wavebreakmedia / shutterstock.com

The results for November - also known as Cyber Month - have just been posted in Amalgam [1], Kline’s digital tracking service. As it is a big month for online gift purchases, we naturally saw many gift sets moving up the ranks. Here are the top scoring items in the makeup kits category:

Rank Score Item
1 81.00 Physicians Formula Shimmer Strips Custom Eye Enhancing Kit
2 71.71 Arrow 5 Minute Beauty Kit
3 71.13 Too Faced Boss Lady Beauty Agenda
3 71.13 Tarte Limited-Edition Treasure Box Collector’s Set
5 69.55 Lipstick Queen Frog Prince Story
6 68.68 e.l.f. Makeup Setting Mist and Eyelid Primer
7 68.04 Birchbox The Maid Up & Ready Kit
8 66.74 Smashbox Try It Kit: Bestsellers
9 66.12 Smashbox Create & Transform Master Class Palette
10 66.05 MAC Lip Duo, Mehr/Soar

Topping the list is Physicians Formula Shimmer Strips Custom Eye Enhancing Kit, which moved up 36 spots in makeup overall. This item is consistently among Amazon’s top sellers in eye makeup.

Several Birchbox exclusives are among the top scored items, including Arrow 5 Minute Beauty Kit and The Maid Up & Ready Kit, its curated collection of items from such brands as Jouer, Benefit, and Livingproof.

Too Faced Boss Lady Beauty Agenda, a limited-edition Sephora exclusive, debuted in Amalgam in October, securing the #13 spot in the category. In November, it jumped to the #3 slot. Tarte Limited-Edition Treasure Box Collector’s Set, another Sephora exclusive that debuted on our charts in October, shares the #3 spot.

A few child-themed items bubbled up to the top of the charts, including Lipstick Queen Frog Prince Story, found at Birchbox and previously at Space NK, as well as a Frozen Cosmetic Beauty Kit by Townleygirl, which debuted in our charts at #11 in makeup kits.

Smashbox holds the #8 and #9 spots with its Create & Transform Master Class Palette, another Sephora exclusive, as well as Try It Kit: Bestsellers, found at both Birchbox and Sephora.

Beyond the top 10, we also see items present on several other retailer sites, including LORAC PRO Palette and Behind the Scenes Eye Primer (#15) found on HSN, Clarins Beauty Stash Kit (#20), available at Saks, and Tarte Tarteist Trove Collector’s Set (#23), created for Macy’s.

Footnotes

[1] Amalgam is an online tool that helps beauty players to track the best-performing companies, brands, and items across the leading digital beauty retailers. Based on the continuous collection, aggregation, and blending of data from approximately 20 leading retailer websites, this interactive online service uses a proprietary algorithm to score beauty products based on their ranking among best-selling product listings, customer ratings, prevalence, and duration on the charts.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
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