This 2017 edition was characterized by the intervention of the President of the Polo of Cosmetics Matteo Moretti, determined to carry out what is now an aggregation of companies towards the birth of an extraterritorial cluster open to international markets. Objective shared with Lombardy Regional government and Municipality of Crema, the interlocutors present and with whom Moretti met on stage. “Bond together to be competitive” was the leitmotif of the day. Formal engagement has come from the institutions.
During the day, moments of entertainment alternated with training sessions, conferences and B2B meetings in a sparkling and informal atmosphere that promotes meetings between the various players in the industry such as suppliers of raw materials, robotic systems and intelligent sensors, strategic consultants, formulators and end users.
600 million euros in turnover!
The Polo Technologico della Cosmesi of Crema brings together 50 companies throughout the make-up production chain from formulation to packaging, from machinery to packing and filling industries (around Crema -just south-east of Milan- and which claims to produce more than 60% of the global selling of make-up), with 64 companies with more than 3,000 employees and a turnover of EUR 600 million to provide all the expertise needed to make the best make-up collections.
Matteo Moretti, President of the Cosmetics Polo, has it all mapped out: “This year we have doubled the Innovation Day numbers and therefore, given the success and the results achieved, I can now anticipate that Innovation Day will come back next year.”