Innovation & new products
Florence by Mills targets Gen Z with first fragrance Wildly Me
The clean and vegan beauty brand created by actress Millie Bobby Brown is making its first foray into the fragrance category with the...
Prada enters the beauty arena with refillable skincare and makeup lines
Prada made its debut in the beauty arena on August 1st. So far only offered to beauty addicts in the form of fragrances, the Italian...
Schwan Cosmetics launches BFF hybrid brow liner with highly natural formulas
Schwan Cosmetics launches their latest brow innovation: the Brow Friends Forever (BFF) brow liner. The new hybrid make-up pencil was...
Pibiplast: A series of eyelash and lip make-up innovations
The Italian manufacturer of plastic packaging solutions for make-up and skincare products presented its latest innovations at MakeUp in...
Who are the winners of the MakeUp in Paris Innovation & Trends Awards 2023?
The competition has rewarded four winners among the makeup and skincare innovations presented by the exhibitors at the show, which was...
Using deepfake technology to make virtual makeup testing more realistic
Turning consumers into virtual models for an ever more inclusive and personalized online shopping experience is the aim of the project...
L’Oréal presents its latest Beauty Tech solutions at VivaTech
At the VivaTech tradeshow, Europe’s biggest technology and start-up event, which opened its doors today in Paris, L’Oréal has unveiled...
"Eco-responsibility is a real challenge for sun care products", Alpol
The French manufacturer, specialising in skin care formulas, is launching a new range of eco-friendly sun care products that are free...
Yves Rocher strengthens its solid offering with new cosmetics and perfumes
The French brand is strengthening its offering of zero-plastic solid cosmetics with two new items: a solid Face Scrub formulated without...
Industry 4.0: How artificial intelligence could transform factories?
Manufacturers are hoping for the artificial intelligence revolution to reach their factories and make them more effective, even...
