According to its designers, Inaway has the same perfume preservation properties as a glass bottle

This innovation, called Inaway, was inspired from the food-processing industry, and is presented in the form of a Doypack “pouch”, a portable, customizable 30ml pack inserted into a rigid, plastic, wooden, or metal frame that can take several shapes.

Lighter and unbreakable

The idea is to reduce both the product’s carbon balance and the cost represented by the glass packaging of perfume bottles,” explains Mathieu Reumaux, Director of Perfrance. Lighter – 30 grams of material compared to 144 for a traditional bottle – unbreakable, convenient, reloadable… this 100% French alternative can be personalized over and over again, and it reduces the carbon impact by 60%. In addition, according to its designers, Inaway has the same perfume preservation properties as a glass bottle.

Mathieu Reumaux, Director of Perfrance

Perfrance mainly works on global markets. With Inaway, the company targets both mass market and luxury brands, with adapted premium versions.

Thanks to the support it gets from Val d’Oise, an administrative area near Paris, as part of its Val d’Oise Innovation programme, and from the Parisian region, Ile-de-France, as part of the PM’UP programme, the agency has registered several patents, and is now working on a version with biomaterials.