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Packaging & design

In’pressive Nails: A new dimension for nail polish

Pochet’s In’pressive technology, initially developed for perfumery and skincare, has been transferred to nail polish bottles. Presented in November 2016 at Cosmoprof Asia, the In’pressive Nails project illustrates the potential of this technology to add value to glass packaging. In’pressive Nails will be visible in Paris this week on the Pochet stand during the PCD trade show.

The In’pressive Nails project is the result of an alliance between the design agency Centdegrés, the high-end glass manufacturer Pochet, the nail polish expert Fiabila and trends agency BeautyStreams, who joined their forces to create this innovative object. Based on the In’pressive technique, Pochet’s innovative glass manufacturing process, a raspberry has been sculpted into a block of glass and three unique gourmet colours have been developed to achieve the harmony between the packaging concept and the final realization.

We were able to gather a dream team of suppliers to achieve this project,” explains Elie Papernic, Managing Partner and Creative Director of Centdegrés.

Free design of the glass inner shape

The In’Pressive technology allows to design the inner shape of the bottle with as much freedom as its outer shape. According to Pochet, “it has opened a new era of creativity for the Fragrance and Beauty industry.

Initially imagined for fragrances and skincare, In’pressive has shown its great potential for the nail polish and beauty categories. Pochet’s technology enables to sculpt the colour and to magnify it in an innovative way, to make nail polish even more desirable. “The bottle carries emotion, and creates a real differentiation for the brands, which is today essential in an ultracompetitive environment,” says Pochet in a release.

With In’pressive Nails, the Pochet Group, Centdegrés, Fiabila and Beautystreams offer a luxury evocation of a fruity colour, coming in several versions. “Let every brand imagine its own story with In’pressive…” concludes Pochet.

Pochet will showcase In’pressive Nails, along with other innovations and creations, at the next PCD exhibition in Paris (18-19 January 2017, Porte de Versailles exhibition centre).

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