While the digital world in general, and social networks in particular, are now fully integrated into brands’ communication strategy, there are hardly any supplier of the industry using them on daily basis in a BtoB environment.
From this point of view, the launch of a YouTube channel by HCT, one of the main suppliers of full turnkey solutions for beauty and cosmetics, could constitute a landmark in the sector.
HCT intends to use videos to highlight key beauty, cosmetics and market trends as well as covering key topics including marketing, logistics, quality, innovation and design.
“The HCT YouTube channel opens up the opportunity for our clients and ourselves to explain how we innovate and how consumers are helping us to understand new trends, new concepts and new strategies,” says Albert Roger, Managing Director Europe at HCT Beauty.
