Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Givaudan Active Beauty launches an educative beauty application

Now available on Apple Store and Google Play, “Active Beauty” the new educative app launched by Givaudan Active Beauty aims to help all the players in the cosmetics industry - whether scientists or not - in decoding, understanding and mastering the skin and hair composition while explaining and showing the different interactions of active cosmetic ingredients into the skin or scalp.

The app is the result of the collaboration between cellular biology experts, scientific communication specialists and digital application designers. It aims to offer an immersive beauty experience, a 360° virtual reality inspiring and educative discovery journey. Created in both 2D and 3D, the application shows the intimate structure of the human skin and hair with rich and detailed explanations.

This is the conclusion of a long process, during which everything has been simplified to the maximum, but not made too simple, so as to make it as educative, accurate and entertaining as possi-ble on the way skin beauty and hair architecture work,” explains Célia Goudin, Digital marketing project manager at Givaudan Active Beauty.

The supplier of active cosmetic ingredients considers digital innovation has a fundamental tool for its experts to share their advanced scientific expertise with customers and consumers worldwide.

Digital innovation opens new way of communicating and sharing and this is the way we want to keep on inspiring our customers,” highlights Fabrice Lefèvre, Marketing & Innovation Director at Givaudan Active Beauty.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
spip-vignette

MakeUp in Los Angeles unveils conference programme

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
job opportunities
Experts’ views
A focus on growing Asia Pacific region

Quadpack
A focus on growing Asia Pacific region

Recognising the steady growth of Asian domestic markets, Quadpack is expanding its presence in the region. The international packaging group has created a dedicated sales operation to service brands and contract fillers in the Asia Pacific region, led by Regional Director Jason Smith. Asian beauty brands now have a new source for (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Handbook. Cosmetics laws & regulations in the USA
100.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close