Why does the French Pavilion grow every year?
Caroline Escudier - Thanks to the high vitality and diversity that characterise the French cosmetics industry, we will be present at two exhibitions this year. The French cosmetics industry is stimulated by perpetual changes, as even the newest companies are ready to meet the demands of the Asian market. The Pavilion France at Cosmoprof Asia welcomes 27 new exhibitors which make up more than a third of the delegation. Some regular exhibitors have even enlarged their exhibition area.
In a niche market, where products are ultra-segmented and of very high quality, French companies possess a high-end know-how expertise that covers the whole production process: from ingredient to the finished products, through the private label, hair products, spa and packaging services dedicated to cosmetics. Therefore, a block of 7 French companies will be established for the first time, on a space of 112 m2 at Cosmopack Asia 2017.
The French Cosmetics Awards will be in its 3rd consecutive year in 2017. Has it been a success?
Caroline Escudier - It has been, thanks to the team effort! We are lucky to be supported by highly motivated sponsors: La Boutique France (La Poste), Hengcheng, PinGuan and our media partners. This year, the French Cosmetics Awards will be awarded by a jury of Chinese professionals. Three French brands among the 14 finalists will be rewarded for their innovation and creativity adapted to the Chinese market.
Thanks to the support of our French sponsor La Boutique France (La Poste), one of the three winning brands will benefit from a six-month online release of its product on “La Boutique France”, an e-boutique reserved for French brands at the three largest Chinese B2C cross-border market places: Tmall Global, JD worldwide and Kaola.
This award is very much supported by the press and the bloggers. Over the past two years (2015-2016), we have seen more than 70 publications in professional magazines and fashion and lifestyle magazines, nearly 300,000 views on YouTube, and not to mention success on social networks (over 500,000 views on the Facebook and Instagram posts). Beyond the prize-winners, this wide range media coverage benefits all exhibitors in the Pavilion, who are in great demand due to the resurgence of visitors on their stands.
Do you also rely on the support of your regional partners?
Caroline Escudier - As a longtime leader in the cosmetics sector, France has about 1,000 leading companies. Present in more than 200 countries, they represent a quarter of the world market for exports. If Made in France is a guarantee of quality and reliability, this success deserves to deploy energy throughout the French territory. Local and specialised organisations add up to the nation effort: BCI supports 10 Breton companies, Cosmed and Dev’up / Cosmetic Valley supports 8 companies each. Their support is essential to help Business France detect the rising stars for the French Buzz space. A showcase of the dynamism of the research and the creativity of the sector, 11 entities exhibit not only their latest technological innovations but also their creativity in terms of concepts, textures, images, targets, bottling, etc. They rely on the subtle alliance between traditional beauty rituals, the choice of local natural resources for their ingredients and a very high research expertise.
The Pavillon France, sponsored by Air France, Accor and La boutique France (La Poste / Colissimo) is deployed on the two exhibition sites: