The survey was conducted online from November 28 to December 15, 2012, on a representative sample of 1,082 people (including 1,000 perfume buyers), aged 18 and over. On the one hand, Promise Consulting Inc. measured brand awareness and, on the second hand, calculated a "desirability index" and made a focus on the brands that men and women would like to buy for their own use and the women and men would offer to the other.

Women’s fragrances

The 10 fragrances women prefer for themselves:

Actually, perfumes belonging to the "floral" family (Dior J’adore, Chanel n°5, Nina Ricci Nina, Lancôme Trésor) and those of the "oriental" family (Kenzo Flower, Dior La Petite Robe Noire, Lolita Lempicka 1er parfum) seem to be the ones that women like the best.

The 10 most popular fragrances among men to offer to women:

When it comes to offering a fragrance to a woman, men opt for traditional choices, with Chanel’s No. 5, Dior’s J’adore and Guerlain’s Shalimar topping the list.

Men’s fragrances

The 10 fragrances men prefer for themselves:

When it comes to choosing a perfume, men appreciate brands that symbolize virility and that reflect their masculine identity, however, Jean-Paul Gaultier, with Le mâle, has succeeded to attract buyers with a more androgynous offer.

The 10 most popular fragrances among women to offer to men:

Finally, when it comes to offering a fragrance to a man, women also do opt for brands with an old history on the market.