The first Tom Ford beauty standalone store has debuted on November 20 in London. Located in historic Covent Garden (3 The Market Building) the store marks a pivotal moment in the evolution of the brand. The store’s design mixes light and layered grey glass sculpture to create a visually arresting play on objects and space while highlighting Tom Ford’s collection of makeup, skincare and fragrance for women and men in a luxurious retail environment. LED screens line the façade with the latest campaigns and halos of light and floating white marble slabs showcase the products.
Each room in the 130 square meter store features its own enhanced shopping experiences, equipped with various digital technologies:
– the Color Room features the latest makeup launches, most wanted colours, and augmented reality devices to allow customers to virtually try on shades from the lip colour collection,
– the Fragrance Room, features a luxury gifting station and a dedicated interactive scenting installation where guests can digitally explore the scents that make up Tom Ford’s artisanal Private Blend Collection. In addition, a dramming bar offers customized services, from luxury sampling to scent styling.
– the intimate Makeup Room offers personalized makeup services and demonstrations by a Tom Ford Beauty Specialist. In addition, customers can record their makeup applications for use at home as a personalized how-to, sent with a shopping list of products used throughout the service.
– the lower level also includes a Private Makeup Services Room, for appointment-only services bookable online and in store with Tom Ford Beauty specialists (including fragrance customization and makeup services, definitive brows, VIP masterclasses and bridal services), a VIP/Event Space, dedicated to private cosmetic and fragrance one-to-one consultations, a Grooming Room for men skincare and grooming, including a Beard Trim, the Express Facial, and a classic hot towel, close-cut Wet Shave.
