Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Companies & industry

Feelunique reports record Christmas sales

Europe’s online beauty retailer Feelunique has reported record retail sales during this year’s Christmas trading period [1] of over £12.5 million (about EUR 14,1 million), representing 33% year-on-year growth.

Joel Palix, CEO of Feelunique

Joel Palix, CEO of Feelunique

Feelunique recorded strong trading in both the UK and internationally, and the company announced to on-track to reach approximately £100 million (about EUR 112,7 million) in retail sales for the 2017 calendar year.

This announcement comes in the wake of the strong trading Feelunique experienced during the Black Friday promotion period. In the UK, retail sales were up 19% year-on-year to £7.4 million; while Christmas trading period retail sales in both China and France doubled. Feelunique’s performance was up against all KPIs, with average order values growing by 12 per cent, and nearly 1 million products shipped to 88 countries in the Christmas trading period.

According to the retailer, the 12 Days of Beauty’ Christmas calendar was a best-seller, with eye shadow palettes also featuring strongly this year. UK best sellers included: Urban Decay Naked Heat Eyeshadow Palette; the GHD IV styler; Estee Lauder Advanced Night Repair and Victor & Rolf Flowerbomb perfume. Top selling brands included Charlotte Tilbury, Chanel, Anastasia Beverley Hills, Urban Decay, Bare Minerals, YSL and Benefit, with Charlotte Tilbury’s Matte Revolution Walk of Shame lipstick being the best-selling product globally.

I am delighted with our record-breaking performance over the Christmas period, which further evidences our ability to capitalise on the consumer shift in the beauty market to online purchasing. We also remain on-track to reach £100 million in retail sales for the calendar year, which is a significant milestone for the business. Looking ahead to 2018, we will continue to grow market share in existing markets, with the scope to add further territories to our offering as a truly cross-border retailer. We will also be announcing the additions of several exciting new brands to the site early in the new year, solidifying Feelunique’s position as Europe’s leading online beauty retailer,” said Joel Palix, CEO of Feelunique.

Founded in 2005, Feelunique is a cross-border online beauty retailer, shipping to over 120 countries and with dedicated websites in the UK, France, the EU, Germany, Norway, China and the US. The company offers a choice of more than 30,000 products and 500 brands across makeup, skincare, haircare, fragrance and electricals. Feelunique claims over 130,000 site visits and more than 15,000 products sold every day, with 65% of sales coming from customers under the age of 35.

It remains to be seen if the Boxing Days promotion period will be as profitable for Feelunique, but there is no reason for the trend to reverse.

V.G.

Footnotes

[1] Christmas trading period = 20 November - 20 December 2017

Portfolio

  • Estée Lauder's Advanced Night Repair was among the best-selling product at (...)
  • Charlotte Tilbury's Matte Revolution Walk of Shame lipstick was the (...)
  • It remains to be seen if the Boxing Days promotion period will be as (...)
© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus

MakeUp in NewYork will spot latest Asian beauty trends

Florence Bernardin, general Manager of Information & Inspiration, Asian cosmetics markets specialist will highlight latest Asian make-up and beauty trends at the very next edition of Makeup in NewYork to be held on September 12 and 13, 2018. Through trends and products, Florence will show how innovation is dynamic from this part (...)

read more
job opportunities
Experts’ views
Full-Service: mini promotional packs are getting bigger

Candice Jacoud
Full-Service: mini promotional packs are getting bigger

There is a revolution going on in sampling and promotional & travel-size pack solutions. The current challenge is to meet brands’ clearly identified expectations as regards differentiation, ROI measurement of campaigns, and digitalization. Mini-sizes are such growth drivers that Aptar Beauty + Home is taking action with a (...)

read more
Webinars
E-shop - latest publications
Regulations on the registration of cosmetic products in China
200.00 € excl. tax
Regulations on the registration of cosmetic products in China (part1)
135.00 € excl. tax
Safety of perfumes and cosmetics. Belarus, Kazakhstan and Russia
200.00 € excl. tax
Go to top ↑

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close